McDonald's and McCoffee must be managed separately, which is a mistake in marketing strategy.
It is reported that McDonald's will reform its dishes in order to meet the needs of consumers for health and personalization.
McDonald's sales have been declining, and in November, McDonald's announced the appointment of Steve Easterbrook, the company's senior executive vice president and chief brand officer, as its chief executive.
According to foreign media reports, McDonald's will improve the raw materials of food. For example, reduce preservatives or artificial additives and use hormone-free chicken or beef. Steve Easterbrook says consumers are more concerned about health than before, but for companies like McDonald's, which have more than 14000 stores, changes will be complicated.
McDonald's future strategy, one side believes that McDonald's should focus on hamburger business, while the other side believes that McDonald's food needs comprehensive innovation, such as the use of fresh and healthy ingredients, the introduction of personalized customized services.
It is reported that McDonald's may combine these two opinions to not only focus on and improve classic hamburgers, but also innovate dishes to meet the needs of consumers.
Author's point of view
The combination of McDonald's and McCoffee is a mistake in McDonald's marketing strategy. McDonald's is low-end and McCoffee is high-end. What is the combination of these two? And McDonald's name doesn't need to be advertised at all.
McDonald's top priority is to divide McCoffee and McDonald's, and then increase the publicity of barley coffee.
- Prev
KFC restaurant launches 10 yuan a cup of freshly ground coffee
Recently, KFC started selling freshly ground coffee series products in more than 160 restaurants in Guangzhou, starting at 10 yuan. This is the third city to open after Shanghai and Beijing. According to reports, in 2015, KFC will launch the freshly ground coffee series in 1000 restaurants in no less than 20 cities. KFC's freshly ground coffee series uses 100% Arabica coffee beans, each cup
- Next
COSTA new marketing coffee pull flower appeared Harry Potter glasses
Taking advantage of Prince William's visit to China and the release of Paddington Bear, British coffee chain COSTA has also recently started a round of marketing activities called Strange English, Unexpected Encounter. Starting March 6, COSTA stores in addition to North China will offer cappuccino and mocha with special pull flowers. And these particular ones are particularly well aligned with English literature, so you can see that there are pipes
Related
- A coffee shop drives customers out on the spot?! Store: No Chinese people are accepted
- Children suffocated and died after drinking pearl milk tea! Parents: The store did not inform the risk
- Can I put a thermos in a thermos pot to keep my coffee warm? Why does coffee not taste so good after it cools down? What is the most suitable amount of milk for latte?
- How to make coffee cream? Do I have to use instant powder for 400 hand-made coffee? What is the composition of coffee cream in Naples coffee?
- What is an authentic cappuccino? How to make cappuccino golden circles? What is the ratio of coffee to milk in a cappuccino?
- Can espresso beans be used to make hand-brewed coffee? What is the difference between Italian mixed beans and hand-made single beans? What are the characteristics of SOE coffee beans?
- Big battle! Mixue Ice City has opened three stores in the United States?!
- Lucky launches rice milk latte! Netizen: After drinking it, I thought I bought it an ordinary latte
- Remove the perimeter! Naixue's largest flagship store in the world quietly closed!!
- Manner Co-branded Cup is a literary style?! Netizen: I almost didn't recognize it