China Merchants Bank starts Coffee Bank Model

In 2014, China Merchants Bank, which has always been a leader in retail banking and continues to innovate, will have a deeper cooperation with Coffee, the first coffee chain in South Korea. This cross-industry cooperation is not only a practice to refresh the experience of financial services, but also a new strategy for both sides to achieve win-win results.

According to the person in charge of China Merchants Bank, in 2014, China Merchants Bank will not only continue to cooperate with you in the field of settlement and receipt of coffee, but also make more in-depth exploration in coffee bank network cooperation, preferential merchants, customer preferential activities, small and micro financial products, and so on. Among them, the two sides give full play to their respective channel advantages for the first time, "move" the bank into the coffee shop, and create a new coffee bank model. Coffee bank will change the traditional service environment of the bank, bring the coffee shop leisure, relaxed atmosphere and coffee culture to the bank outlets, and bring different perception and experience to customers. Customers can not only enjoy the leisure, comfortable, petty-bourgeois coffee shop environment, but also get the bank's professional financial services. This move will once again refresh the new service model of the domestic banking industry.

It is reported that China Merchants Bank has created many industry precedents by virtue of a series of innovations since its birth. In 1996, China Merchants Bank, as the first bank in China to provide coffee and milk in the business hall, changed people's traditional impression of the stereotyped service of the bank, and was always regarded as the best bank in the country. as a result, it has won a large number of customers and markets. This in-depth cooperation with you with coffee is the first in the industry, which will further refresh customers' understanding of banks, and this model will lead a new round of service upgrading of the domestic banking industry to a certain extent.

Liu Jianjun, vice president of China Merchants Bank, said: "over the years, China Merchants Bank has won the welcome and love of its customers through continuous service upgrading and service innovation. China Merchants Bank is very happy to work with you to create a "coffee bank" and create a new banking service experience. Customers can handle banking business in a relaxed, comfortable and pleasant environment of the coffee bank outlets, and they can also drink coffee and talk about the preservation and appreciation of wealth with bank staff like friends, so as to make the service of the bank more cordial and humanized. "

The chairman of Coffee with you Holdings Co., Ltd. said: "the combination of China Merchants Bank and Coffee with you is tantamount to dropping a big 'bomb' in the industry, using meticulous' soft service 'and' value-for-money experience'as the way to win. I believe it will bring new feelings to consumers in the two industries."

It is reported that China Merchants Bank and Coffee will gradually build coffee banking service outlets in Beijing, Shanghai, Hangzhou, Chongqing, Wuhan, Shenzhen and other cities. Coffee bank outlets will also be equipped with advanced intelligent service equipment to bring customers a new and fashionable pleasant experience. The cross-industry cooperation between the two sides will further promote the banking service experience. It is believed that under the combination of superior resources, the two sides will bring more benefits and surprises to consumers.