Yunnan coffee industry creates a brand era with the help of e-commerce

At present, Yunnan Province has become the largest coffee bean production and export base in China, in which coffee cultivation has a history of more than 100 years, and now it has become one of the typical representatives of Yunnan plateau characteristic agriculture. World-class coffee experts evaluate it as the best coffee in the world, and its cultivation techniques and per unit yield are also world-class. However, on the whole, the coffee industry in Yunnan is still in its infancy, and there are some problems, such as small industrial scale, short industrial chain, low added value, insufficient market cultivation, weak competitiveness and so on.

In this regard, as a leader in the coffee industry, the person in charge of Yunnan Changshengda Investment Co., Ltd. said, "I hope that the government will bring the coffee industry into the industry planning, comprehensively consider the current situation of the coffee industry, and combine the opportunity to build a Yunnan coffee brand. Support enterprises that boldly carry out technological transformation and brand building." Yunnan coffee brand must be built and leading enterprises must be born. The development of coffee enterprises will also promote the development of industries such as planting, packaging, catering and other industries, forming an extension of the industrial chain, when all participants in the industrial chain, especially growers, get greater benefits from it. it will stimulate their initiative to protect Yunnan small-grain coffee resources and ecology.

Taking this as a starting point, Yunnan Changshengda Investment Co., Ltd. joined the China Coffee Trading Network jointly built by Yunnan E-Commerce Valley and China online Bank of senior domestic e-commerce in July 2013. through this platform, coffee entities can make use of online retail, procurement, distribution wholesale and enterprise customer customization and other online trading models to carry out business. And gather the latest market information, product quotations, purchasing opportunities and other massive information of the coffee industry, and finally realize the network transaction.

There is no doubt that coffee enterprises joining the China Coffee Trading Network will promote the rapid development of the whole Yunnan coffee industry and promote the pursuit of the dream of "turning coffee into a business card of high-end agricultural products in Yunnan". The head of China Coffee Trading Network said that only by constantly pursuing the fineness of goods can more enterprises join the pursuit of perfect quality. As one of the important export commodities in Yunnan Province, there is still great potential for the development and utilization of coffee in Yunnan Province.

Moreover, the relevant guilds should strengthen the publicity and management of coffee growers and enterprises, treat scientifically every link from planting, picking, transportation to processing and export, and control quantity and pay attention to quality in the development of the coffee industry. take the road of sustainable development, start the Yunnan coffee brand, make Yunnan's coffee industry stronger and better.

At present, coffee has become a characteristic advantage industry of sustainable development and an important foreign exchange-earning agricultural product in Yunnan. Xiong Xiangjin, president of Yunnan Coffee Industry Association, believes that Hougu Coffee has become a "well-known trademark in China", and Yunnan Changshengda Laos has joined hands to create brand coffee and "original coffee." this is a force for the development of Yunnan coffee industry and even China's coffee industry, and it also indicates that Yunnan coffee has entered the brand era.

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