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Store revenue plans of various coffee brands in China

Published: 2026-03-18 Author: World Gafei

Last Updated: 2026/03/18, The slowdown in retail growth has not dampened international investors' enthusiasm for expansion in the mainland market. A survey of retail activity in the Asia-Pacific region released by CBRE yesterday showed that 64 per cent of respondents were willing to open a new store on the mainland this year. This proportion is much higher than that of Vietnam, Hong Kong and Singapore.

The report shows that with a good retail atmosphere and stable passenger flow, shopping malls have become the preferred place for retailers to set up shop. Among the respondents, fashion brands, coffee and restaurant retailers were the most ambitious. Among the many fashion retailers planning to open more than 30 stores this year, popular fashion and mid-range fashion brands are the most active.

Take coffee shops as an example. Starbucks reported a 7% year-on-year increase in sales revenue in china in the second quarter, but this figure did not satisfy president Howard Schultz. He believes that at present, the number of Starbucks stores in China is obviously insufficient. Currently, Starbucks has nearly 1200 stores in China. However, Starbucks still faces competition from fierce rivals Costa and recruit Coffee to accompany you. Bosmiao, president of Asia, has said that the number of Costa stores will reach 2500 in 2018, and will take away the market share of 1 and 3 of the Chinese coffee chain market. South Korean brand coffee plans to have more than 1000 stores in China by August this year.

Xu Yucheng, director of research for CBRE Asia Pacific, said that although China's economic growth has slowed down, the growth momentum is still obvious, including the rapid growth of consumption power and the growing enthusiasm of consumers for European and American fashion products and services, is the main incentive for international retailers.

As far as cities are concerned, retailers prefer Greater China and Vietnam, according to the report. Among them, Beijing and Shanghai, which have 30% of the country's millionaires, topped the list with 36% of the vote, making them the hottest investment markets this year. More than half of the respondents believe that despite the slowdown in overall economic growth in the Asia-Pacific region, personal demand will continue to rise, and this will be the best time to expand. At the same time, CBRE expects economic growth in the Asia-Pacific region to exceed that of other major economic zones this year.