Questions to be considered by friends who run a coffee shop

Please remember that brewing coffee is a technical job, if you do not understand how coffee is made, please stay away from this industry. Don't think this is a joke, only know coffee drinkers, want to transfer to this line inside, there is still a long way to go.

2. How much do you know about the coffee industry, or more generally, how much do you know about the restaurant industry? If you don't know anything at all, please stay away from this industry.

3 How much money do you have? How much ability to do how many things, do not have 100,000 hands, but want to do 1 million things, have lofty ideals is a good thing, but start from the most basic things.

4 Are you ready? Half a year's empty defense period, the difficulty of starting a business and the risk of losing money are psychological preparations that all investors and entrepreneurs should make.

OK? If you have a clear understanding of the above 4 points and are committed to this industry, please look down:

If you have no confidence in your experience or professional ability, the best way is to join or ask a professional to help you plan. These two have their own advantages and disadvantages, the cost of joining will be high, there is no personality and few brands suitable for joining in China, the advantage is to help you solve all problems from technology to raw materials and even marketing management, etc., save trouble and worry; Ask the teacher to plan, the cost can be reduced a lot, but the level is uneven, how high the professional level is difficult to say, but also a question of trust, the most important point is that you are the final decision maker, how to put your ideas and his professional very well together, need perfect communication.

2) Amount of investment. Make a detailed budget, as detailed as possible. Do not have how much to invest in the store, at least 4 months reserve in hand, this line of empty collection period is difficult to predict, remote even more than half a year to break even, this is also a lot of stores open up eventually can not continue to operate the reason.

3) Partners. I suggest we don't have partners. It is really unavoidable. There is also a core leadership. Do not use so-called democracy and consultation. In the end, it will evolve into internal friction. This is my painful experience, but also the summary of countless people's blood and tears. Most partnerships end up breaking up.

4. It is very important to choose the location. The cafe can be carried out in the alley, but it cannot be opened in a remote place where people cannot find it. The branch road of the main road is a good choice. It is best to have obvious landmark buildings next to it.

5. The preparatory work in the early stage is very important: the selection of stores, the investigation of consumption habits, the competition in the same industry, the flow of people, etc., the more complete the preparatory work in the early stage, the easier the operation in the later stage.

What else to sell besides coffee? It's a hard problem to avoid. It's hard to survive selling coffee alone. I won't explain why, everyone knows. Think carefully about your menu, but prioritize.

7. What to sell besides buying drinks? This question is different from a question. One of the questions is whether to sell meals, what meals to sell, which I have no advice on, because I don't do it. The second is decoration, in addition to selling drinks, but also selling the environment, this is a place that must be thought of, how to let people appreciate your shop and come in to consume, very important topic.

8. Points 4 to 7 are all planning problems. What kind of business model do you want to open your store, and how to market it? These are all planning before opening the store, so that you will not be at a loss after opening the store.

9. Opening a store is only the first step. After opening, you still have to spend your time on business, especially in the first three months. You must communicate with customers more and communicate more. Guests who are willing to communicate with you are the support for your future survival.

10, there is also the ability to make coffee and coffee business is two different things!

Finally: such an economic environment, in fact, is the most secure cash on hand, remember: investment risks, enter the industry please be cautious.

I wish all friends who want to engage in this line: successful career, business is booming!