Starbucks boutique bakery tasting room Starbucks Dream experience

Although there is no familiar green mermaid logo in this coffee-scented place, just a simple star sign with the red R letter, the coffee city of Seattle is still excited by the new Starbucks boutique bakery.

In order to attract high-end coffee lovers, Starbucks plans to open 100 such boutique coffee chains, introducing rare coffee beans from all over the world, roasting and making them on the spot to let customers know about small quantities of handmade coffee and provide a more personalized coffee experience.

This experience store has the dreamlike feeling of "Charlie and the Chocolate Factory". It combines retail stores, production and processing, coffee knowledge area and catering. Coffee cans store rare varieties of beans from all over the world, and these hand-roasted beans show different attractive characteristics rather than stereotyped industrial products.

In the 1400-square-meter hall of this century-old building, many bars are scattered like an island. The roasted beans are piped to these scattered bars for baristas to make fresh coffee. The overall conceptual design of the storefront is a kind of compound temperament of half factory shop and half coffee shop, which provides a warm and exquisite interactive environment.

"this is a magical place, it gives life to coffee, the sound of coffee beans rattling in the pipe -" it's like rain. We want to take consumers on a journey, immerse them in an interactive environment, and let them get a close understanding of small batch handmade coffee. "