What kind of marketing strategy increases the performance of a cafe by 600%?

A coffee shop has not been very well run, the turnover is mediocre, but after that, the sales volume of the coffee shop has been increased by 600%. How can this be done? What kind of marketing strategy has made it change so much?

First, tell the related merchants that if they spend more than 100 yuan here, they will give you a 100 yuan shopping card and a cup of coffee. Of course, this shopping card is the shopping card of the cafe. We can cooperate with clothing stores, barber shops, cinemas, nail salons, mobile, Unicom recharge stores and so on. In this way, many customers have gone to the cafe to spend money.

Second, we send it to prospective customers through the SMS platform, and the SMS platform will provide the customers we want at a cost of 4 cents per message. The content of the text message is written, receive this short line to the coffee tube to get a 100 yuan shopping card and a cup of coffee. We can send 10,000 text messages for 400 yuan, of course, here according to probability.

Third, give opinion leaders a VIP card with a free cup of coffee every day. (coffee drinkers rarely drink coffee alone, they all like to bring people, and this VIP is rarely seen, so if you have such a card, you want to tell your friends, and then you will bring someone when you come.)

Fourth, their local media broadcast charity programs every Saturday, which broadcast the situation of children in need, allowing more people to make a phone call and deduct 5 yuan from the phone bill. Then, combined with this, first tell the customer in the store that whenever you buy a cup of coffee, we will donate 2 yuan in your name. In order to prove that it is a donation, write the customer's name on the red cloth and give the loving red cloth together with the donation to the TV station. In such a charity program, we donate 2,000 yuan each time, not the money but the cash coupons of the cafe, so that the media will also report, "care for children, send love, send healthy food," the reason to send products.

After the event, we let these poor children drink coffee in our coffee shop with coupons, then take them to the amusement park, and let the TV station record the whole process and broadcast it in the next charity show. In order to give donors to see that we really do practical things, but also for the sake of brand effect.

Fifth, put coin lockers on the university basketball court, and the top half of the lockers are advertised to other brands and charged for advertising. Half of them are advertised in cafes to raise awareness with the help of brands. As long as you come to the coffee tube, you will buy it. There is no problem of no deal here, only the problem of buying more and buying less.

Then through these methods, I believe that the passenger flow has increased a lot! Generally speaking, to increase turnover is mainly to increase passenger flow, conversion rate and repurchase rate! Of course, for cafes, those who come are basically consumer!

Therefore, after increasing the passenger flow, we have designed a plan to increase the repurchase rate, as follows:

First, a cup is sold for 36 yuan, or for two or three people. After ordering, it is said that if you add another 12 yuan, you can get one for free, and you can drink this cup now or come back next time, so many people are willing to buy one more cup. If the customer doesn't drink this time, he will always miss him for a cup of coffee, so bring someone back next time.

Second, the couple will come. After the final order, they will say whether they want to have a cup of sweet talk or not. Many couples will say yes.

Third, draw a lottery. The first prize is six-day and five-night travel in Lijiang and Dali (the cost of cooperation with travel agencies is not high), the second prize is notebook computers, and the third prize is 100 yuan consumption coupons. The lucky draw was received another day, so we told most of us that we won the lottery, but unfortunately we won the third prize, so many regular customers came again. Of course, a month (time set) must draw the first prize and the second prize, and hang the picture of the person in the lottery on the wall for the sake of word-of-mouth.

Fourth, lock pin. 188 yuan for membership card. Card consumption is 20% discount, follow-up consumption is also 20% discount, send a manicure service again, if it is a man, you don't have to give it to a female friend, so you will come again next time. Or give another 100 yuan cash coupon (valid for 3 days, 10 yuan each time), so he will give it to others.

Fifth, the pursuit part according to the task, complete the task to give the waiter a commission, so that the waiter is more motivated.

Referral system: those who handle members will give two friends a cup of coffee, a cake and a greeting card in their name. If two friends buy the same set meal (a cup of coffee and a cake) and give them a 20% discount card. In the same way, they were asked to give it to the other two friends.

In this way, the business of my friend's cafe is much better now, and now the business in a month is more than 600% of what it was before!