An important step in opening a coffee shop must be read

With the rapid development of the coffee industry in China, going to cafes to drink coffee has become a fashion, so opening a coffee shop has become favored by many investors. Six out of every ten people who want to start a business want to open a coffee shop. But successfully opening a coffee shop is not an easy task, it requires us to have a lot of professional knowledge and business preparation:

(1) Positioning, design and decoration

1. The location should be clear

You need to clearly locate what kind of coffee shop you want to open. There are three forms of coffee shops, the first is a roadside coffee shop (like pearl milk tea), the second is a professional coffee shop, like Starbucks, SPR, RONACAFE (Rona Coffee), and the third is a western coffee restaurant, just like Shangdao Coffee. The first kind of investment is small, but most of it is in the form of beverage stores. The second is a professional situational cafe, with moderate investment, which is generally about 50-800000; the third is a cafe dominated by western food, with a large investment of more than several million.

You should determine the amount of your investment and choose the form of investment according to your investment ability.

2. Have a unique design

To do a good job in the design of the coffee shop, such as brand design, bar design, furniture design, lighting design, graphic layout design, decoration design, decoration design, etc., these designs all need to have professional knowledge and need to find professionals to do; these designs are all in place in order to design a coffee shop with certain characteristics. Of course, if the design is not good, the end result may be a nondescript coffee shop. Therefore, positioning and design is a very important part of opening a coffee shop.

After the design is completed, you should find a professional furniture production company to complete your design and production, find a decoration company, and complete your decoration.

3. You should choose coffee equipment and utensils.

According to your positioning, choose a good coffee equipment, according to your coffee shop location, you need to determine which coffee production method to use, Italian coffee or Japanese coffee, if you want to open a professional coffee shop, it is best to choose Italian coffee production equipment, because, Italian coffee is the world's more popular coffee production mode, Starbucks, SPR, Rona coffee is made of Italian coffee. We also need to purchase coffee aids and coffee sets.

After the above steps are completed, the shape of a coffee shop is basically completed. Next, you need to move on to the next step.

(2) location of coffee shop

The success of investment and operation of coffee shops is also closely related to the location. Where to open a store, what kind of store directly affects the business performance.

Commercial Mong Street becomes the first choice of coffee shop

Commercial Mong Street is often famous for its long-lasting and prestigious advantages in the business world and has a strong business atmosphere. More importantly, after "metabolism", new commercial projects continue to "join" around it, and the constant input of fresh blood is the foundation of its "everlasting youth". Therefore, Commercial Mong Street has become the preferred address for coffee shops. when choosing an address, we often refer to the following points:

The ★ position is conspicuous, at the right corner of the intersection or "L" face, at the circular corner of the "U" face.

★ shopping street, high-end office buildings, may become a good place for businesses to discuss business with customers, but also an ideal place for shoppers to rest.

★ Park can also be near, dynamic and static combination, is the best ideal place for couples to date.

Opening a coffee shop is completely different from opening a company, the former can see real benefits when opening, and the location strategy has a direct impact on business performance. If you are in a big city, you should choose some areas near the business district, because the house price in the central area of the big city is too expensive for newcomers to choose. In the vicinity of the business district, one is that house prices are low, and the other is that many white-collar workers pass by. They usually go for coffee or work or leisure.

Section B can also be a spring for cafes.

Many people believe that only by opening a shop in a prime location can it be a safe bet. In fact, this sentence is only half true. Usually we distinguish commercial areas by A, B and C levels. In the case of A-class prime locations, the rent is either ridiculously high, or there is no market, which is why businesses in prime locations sell high unit price products. In many gold stores in A-level areas, the rent is at least tens of thousands of yuan a month. How much coffee must be sold in a day to make the rent even? This does not include personnel costs and material depreciation.

In fact, as long as it is managed properly, B-level lots can also have the spring of coffee shops.

There is a wide gap between rents, which is the biggest advantage of B-grade lots. Every penny of entrepreneurial families must be spent on the cutting edge, choosing a bit on the side of the location, surrounded by large residential areas, job centers or economic development zones, the pressure on rent will be much less, and the business may be slightly worse, but the pressure on costs is not so great. In addition, choose some second-tier cities and towns, although the coffee industry has just started, but because of the emergence of this new thing, coffee will often form a trend. There is a premise here, that is, the consumption in your town must be more developed, it is easy to accept new things, and the promotion of coffee culture must become the main focus of coffee shop business.

(3) the operation of coffee shops

The operation of coffee shops is a very important link. Without good management, there will be no good business. Similarly, the following steps should be taken:

1. Set up a professional team

People are the first element of coffee shop management, there must be professional people in order to make a qualified cup of coffee. It is necessary to train a professional team to ensure that the products are qualified, to provide a warm service, and finally to ensure that customers turn back.

2. It is necessary to have an effective management process.

A set of effective management process can ensure the normal operation of the coffee shop. This set of process should be controllable, can effectively prevent running single, can effectively reflect the cost changes in operation, reflect the unit price of customers, etc., so that operators can find business problems and areas that need to be improved through reports.

3. it is necessary to have a set of effective promotion model.

According to different periods and seasons, carry out different promotion, such as opening promotion, summer, winter promotion, Christmas, Valentine's Day promotion, etc., but also do a good job of coffee shop on-site promotion.

The business process of a coffee shop is a process of raising a shop. The coffee shop needs to be "raised". Many people have no knowledge of the coffee shop and think that it would be better if the coffee shop is opened naturally. in fact, it is not. Raising a coffee shop is a very important link and a very important step. Open the coffee shop, can only say that the baby was born, how to make her grow into a beautiful girl loved by everyone, not only need you to invest energy, but also need to invest money.

The step of opening a coffee shop requires a lot of professional preparation, and a relatively simple and quick way is to find a coffee brand to join. Brand joining can ensure that the coffee shop you design and decorate can attract guests. second, joining can help you control the amount of investment to ensure the opening time, and third, he can give you a complete set of business guidance and help.