Do you really want to open a cafe?

At the beginning of the article, Maoye would like to ask you a question: do you think people who have never played basketball at all can be a good basketball coach?

Answer: of course not. A layman cannot lead an expert.

At this time, it's time for you to reflect on why there are so many cafes and open one and close one.

There are many people who know nothing about this industry and only hear people say, "that industry is easy to make money!" It's going to start business soon. First of all, let's praise the action of these people. Cat has seen a lot of people who don't have any taste in clothes or don't care about clothes, but their dream is to open a clothing store; there are many people who don't know how to turn on their computers, but want to open a shop on Taobao, but hear hearsay, but never reflect on whether they are lack of professional ability, only complain that there is no time to wait. It's like a loser writer who reads several pornographic novels written by AV every day.

In the coffee industry, Maoye has seen most people who fail or dream of opening a coffee shop slowly transform into a milk tea shop or steakhouse, most of whom are these types of people.

Then the question at the beginning of the article, cat asks you another question: do you think a basketball coach can lead a perfect victory without going to the basketball court with his eyes closed?

Answer:.

Next, let's talk about a friend who separated from a coffee shop. when he didn't have time to take care of it, he desperately invested and wanted to open a cafe, burning his buttocks and spending his savings that he had saved for many years. Then I always feel that my luck is bad, not that my idea is wrong.

In the muddy waters of coffee, such people are often the most tired. It takes a lifetime to run a coffee shop instead of a few months. If you don't do a good job of giving up your job, please cherish your savings. It doesn't take a coffee maker to open a coffee shop.

If you have a dream to open a coffee shop, please start to invest in your enthusiasm for coffee and prepare your savings. But if you don't do anything, please tell yourself that it's not a dream, it's just a whim. A boss can't make an excellent cup of coffee, but he can't help but know how to make coffee. You don't have to be the best in technology, but you can't help drinking coffee. Cat has seen many cafe owners who don't drink their own coffee, so how do you get your guests to drink your coffee? You don't have to pour yourself more than a dozen cups of coffee every day, like Maoye, but a boss who doesn't drink coffee will never open a successful cafe. This is an immutable rule in this circle for a long time.

Generally speaking, for people who want to open a coffee shop, Maoye divides them into two parts with color and prejudice: one is the white-collar workers or the rich second generation who are a little comfortable and full of lust, and the other is the poor baristas who can hardly support themselves every month. The first part of the people have the ability to open a coffee shop and yearn for the kind of environment where they immerse themselves in a coffee shop every day, but most people can't even tell the difference between a single product and a milk cafe. They will post Weibo and share Wechat pictures in moments. It belongs to the kind of milk that slows down in black coffee and then stirs with sugar. The second group of people are working hard for their dreams every day, but the reality has always been very real. they are gone after paying rent with a salary of more than 1,000 yuan a month, and everyone is so hungry that drinking coffee will certainly lead to insufficient calcium intake. they dream of one day owning their own cafe, selling fine coffee, and waking up in the smell of coffee every day. The guests who enter the store are like-minded and love coffee and never go to SB, but how do you think they can open a coffee shop?

So, do you still think the cafe is really easy to open?

Then open it. Cat's irrelevant advice to you is to drink coffee first, know what kind of coffee you need in your shop, and then think about what kind of shop you need.

There are risks in opening a shop, so you need to be careful when you enter the business.

China Coffee Trading Network: www.gafei.com