Coffee will eventually come back to life.

Laziness has occupied my soul for a long time.

Even I am too lazy to observe my attitude towards life, but maybe I think it's time to talk to myself about my attitude towards life.

I am the owner of a cafe.

So he always carries two yuan and 5 million yuan in his heart.

People who make coffee are actually very simple, simple enough to have crazy insistence on their dreams. Maybe this is not a good thing, but it is not a bad thing either. Because in the eyes of many people, it is good to have a dream. Of course, some people spend all their energy to complete and wait for their dreams, while there are others who dream during the day and dream at night.

So the results are very different. Those who work hard for their dreams are always on the road, while those who sleep hard for their dreams are never on the road. Maybe we have no right to accuse others of not working hard enough for their dreams, but I think we can despise those who can't wait for their dreams. It is not difficult to fulfill your dream, but it is always difficult to protect your dream.

As the owner of a cafe, I am very untidy. I haven't taken the initiative to buy myself new clothes for about two years, because I think buying clothes is a waste of money, so I might as well spend it on improving the quality of coffee. I never take care of my appearance and let my beard grow freely like a weed. I think the soul is more important than appearance, because I always think that people come to my store to drink my coffee, not to look at my appearance. In fact, it's like a cup of coffee, pulling flowers to look good doesn't mean anything to me, only good taste is the most important thing.

As a businessman, I am rich only in spirit, but in real life, I have nothing. And coffee occupies the most important part of my heart. I couldn't leave her, so I had to live on her. Where I am, I breathe her, I touch her, this is my only rich state of mind.

There are a lot of people who like to think of coffee as sacred. It is true that coffee is mysterious to many people because they do not understand. They do not understand why changing the scale of the bean grinder will change the taste of coffee, do not understand that a few degrees difference in water temperature can make coffee bitter or astringent, and do not understand that the way it is brewed also affects the flavor of coffee. Therefore, coffee is mysterious to them.

As a coffee enthusiast, I naturally study why these things can change the taste of coffee, and even subtle changes in humidity and temperature can make coffee change slightly, but I never promote these things. because I think a cup of coffee is good enough for everyone, saying too many such subtle things makes coffee feel distant from people.

I think coffee should always come back to life.

Coffee should not only be delicious, but should be accessible to everyone, and should be available everywhere. It should not be sold at a high price with a mysterious halo, of course, I am not opposed to the high price, the pricing of coffee should be related to cost and positioning. You can't rent a cup of coffee for more than a hundred thousand a month for only 10 yuan. All stupid behavior is shameful.

What is life. Life is reality, it tells you how to survive, it tells you to enjoy happiness, it also tells you how to make the people around you happy. This is life. Most of the time we live not for ourselves, but for others.

Therefore, coffee should not be made for itself, but should live for me. The purpose of a cafe is not just to provide a good cup of coffee. It should also provide warmth and happiness.

This is in fact diametrically opposed to what I thought when the cat cat started its business. When Maoqi first opened less than two years ago, I always thought that a cafe only needed to provide a good cup of coffee for everyone. So in the past two years, we have trained a lot of fans who sincerely love Maodong Coffee, and we are very grateful for the support of these coffee lovers.

Until a while ago, I would occasionally hang out in other people's cafes. Shallowly, I began to find that when I walked into some cafes, many baristas always reflexively said to me, "Welcome!" And when they say this to me, they are always busy washing cups or wiping the table behind their backs. Slowly, I find that this sentence has become a cold treatment rather than a heartfelt welcome. This is like a puppy who just learned to catch the Frisbee from the bottom of his heart, but when he found that there was a food reward for picking up the Frisbee, he forgot the original intention of picking up the Frisbee. From then on, catching the Frisbee has become a kind of conditioned reflex. Of course, I have also been to many small shops, which are always more than ten square meters small, with only one or two baristas. The people in those stores never say "Welcome" to me. Instead, I entered the door with a very attentive smile, full of warmth. So I realized in an instant that maybe the meaning of a coffee shop is not only to provide people with a good cup of coffee, but also to warm the heart of the coffee shop.

I still have the same argument that coffee has to be good first, and then warm and return to life.

China Coffee Trading Network: www.gafei.com