Hankou singles themed Cafe turns losses into profits with "dating"

Chu Tianjin newspaper reporter Xu Lingling

It may be the consensus of the industry that it is difficult for a simple coffee shop to make a profit in Wuhan at present. For those who have a dream of a cafe, you might as well try a different way of thinking. Yesterday, the reporter saw in a single-themed cafe in Hankou that the store's profit point is not to sell coffee, but to do membership service. This way of thinking also led the cafe to turn a profit after two years of loss.

Resign my dream of opening a shop in the sea

Like many women, molly has always had a small shop dream: "A lot of women want to have their own clothing store, flower shop, etc., and I happen to have a coffee shop dream." Yesterday, the reporter saw her elegant single-themed cafe in an office building near Wuguang.

Molly used to work in a cultural unit, but she always had a cafe complex. Three years ago, she chose to quit her job and start her own business. "I love coffee. My previous job was almost to chat. Why not open a singles club?" Her idea soon won the support of her college classmates, and a few of them pooled 300000 yuan to start a business. If you want a large venue, you can't afford to rent the facade facing the street. finally, after repeated consideration, several people put the cafe in the office building, covering an area of 188 square meters.

Molly defines the cafe as a platform for "Han Piao" people to get together: people who struggle alone in Han and don't know what to do after work can feel free to come to the cafe for coffee and meet new friends to add a little fun to life. Molly told reporters that in addition to meeting members of the opposite sex, it can also help lonely "Han drifting people" expand their social circle. However, because the monthly investment is more than 30,000 yuan, coupled with the small number of early members, the coffee shop has been in a state of loss in the first two years.

Dating event attracts 20,000 members

The reporter saw on the price list of the cafe that the price of coffee in this shop is 15 yuan to 20 yuan, the pattern is not too much, but the price is relatively low. However, the profit of the coffee shop does not really come from selling coffee. When there is a member activity, the coffee is given away in the membership fee.

The biggest difference between this cafe and others is that there are so many waiters, with a total of 11 people. In fact, the waiters here do not just do the ordinary work of brewing coffee and serving tea, but also communicate with incoming members to understand their emotional needs, and help them find and connect with suitable candidates in the database.

The reporter learned that in addition to daily business, there are many "eight-minute dates" and "dark dates" and other activities, with membership fees ranging from 50 yuan to 80 yuan. With the persistence of the cafe, the number of members has reached about 25000.

Skillfully expand business with the help of "group buying"

In addition to routinely connecting individual members and organizing activities, molly will also use some large enterprises to carry out "group buying".

When the reporter interviewed, two staff members were in contact with the members. The reporter learned after careful questioning that a large foreign company was going to hold a special meeting for the men of the company here, and the staff were looking for female members with suitable conditions from the members' materials and asking whether they intended to participate in the event. As a matter of fact, some units have organized "group buying", and the participation of female members is better than usual.

In terms of operation, molly is also good at using third-party platforms, such as holding "food love", "KTV competitions", tourism and so on. Many KTV, restaurants and tourism companies intend to participate and provide resources together because they want to promote them. In this way, it is easier for molly to carry out activities and has more profit margins.

(responsible Editor: Leo)