The coffee shop has been transformed into a "collection shop" and has a new way of compound operation.

Coffee shop merges with works of art and creative products. (photos by Gao Jinhuan / Chen Lixin / tr. by Phil Newell)

Point of view

Traditional brick-and-mortar stores can cooperate across borders

At present, there are many single coffee shops and join coffee shops to operate very hard, rental costs, labor costs rising pressure. The collective store-style coffee platform not only reduces the sales cost of the enterprise, but also shares the cost pressure of the coffee shop. Zhou Wanhong believes that, by extension, traditional stores and enterprises affected by the Internet can also increase revenue, sell products online, and do experience stores offline through cross-border cooperation to reduce marketing costs, so as to increase the feelings of end customers and thus promote sales.

The state advocates "national entrepreneurship, mass innovation", really want to start a business to open a physical store, but it is not so easy. Gather more entrepreneurs to open a store together, saving rent and complementing each other-this model, known as "compound management", has a new development. It is no longer a fruit store by the way Fresh Juice, clothing stores by the way to sell shoes and bags, but more emphasis on supply chain management and effective integration of resources. Since last year, there have been several compound coffee shops in Xiamen, some of which combine creative products with coffee, and some combine clothing with coffee to form a cross-border cooperation and guide fashion, which is worth learning from entrepreneurs.

Show

The coffee shop becomes the experience terminal.

A coffee shop not only offers drinks such as coffee, but also displays art derivatives such as flowers and ceramics, as well as industrial design products. Managers call it a "collection store".

The Italian Feifan Coffee, located on Xiangbin Road, is quiet in the midst of trouble. The decoration in the store is very elegant, near the side of the wall, and there are some small items to choose from, such as lavender skin care products, teacups, creative products and so on.

"We are mainly through a strong alliance with our partners, who are responsible for design and production, we are responsible for sales, and we share some costs." Zhou Wanhong, executive director of Italian Feifan (Xiamen) Business Management Co., Ltd., told reporters that there are only a small number of consignment goods, most of which are cooperative sales products.

The coffee shop operates a collection of products, mainly art derivatives, such as flowers, ceramics, as well as industrial design products such as speakers, which are affordable to the public. The Internet is also their main marketing position.

Zhou Wanhong said that this coffee shop also adopts a compound sales model that combines online and offline. Offline provides afternoon tea, flower art, cultural and creative display, online is based on industrial design, intelligent products cross-city sales. For example, functional intelligent industrial design products such as Bluetooth speakers and rejection of haze miniature purifiers are more popular among young people, basically based on Internet consumption, and offline is mainly for end consumers to experience.

Communication

Provide free space to enterprises

A small cup of coffee has a lot of energy and can even connect the sales of the product.

Zhou Wanhong said that at the beginning of its establishment, the coffee shop was a collection club, but its position was different. The coffee company was established in 2009. At that time, I saw that many coffee shops were expanding rapidly and were busy opening franchise stores and chain stores, but the partners wanted the coffee shop to become an enterprise alliance platform, but the initial positioning was to take the middle-to-high-end route, selling mostly luxury goods, such as red wine, bags, clothing, accessories and so on. But in recent years, the relatively high-end clubhouses are going downhill, and the emergence of purchasing agents on the outside makes it difficult to expand the market for high-end products.

Since 2013, Yipin Feifan has changed its business thinking and advocated the aesthetics of life. Regular art afternoon tea, calligraphy, flower art, tea ceremony and other courses. They also like to provide the platform to entrepreneurial teams, designers and artists, so that they can show their works on this platform, thus giving more people close access to more new ideas and products.

"in the past year, an average of one week, we have had two or three corporate sharing activities, most of which are shared by entrepreneurial teams." Zhou Wanhong said that they open the platform and the venue is free.

Cooperation

If there is a consensus, we still have to cultivate the market.

The reporter learned that in Xiamen, the compound operating coffee shop, "Italian Feifan" is the first one. Since last year, Xiamen has gradually had several compound coffee shops, some combining creative products with coffee, and some combining clothing with coffee to form a cross-border cooperation to guide fashion.

"the idea is good, but in practice, it is also very difficult." Overall, the market is still 'young,' Ms. Zhou said. As the compound operation and management personnel require high comprehensive quality, lack of the market, need to increase costs and continuous training, in the past two years, they have been training the market and professional team, this year only began to have some market recognition and harvest.

Zhou Wanhong also reminded that if you want to operate such a collection platform, the requirements for partners are relatively high. First of all, there must be a consensus among partners. Because the store opens and pays more attention to the economic effect of the circle, the first year is likely to be in the process of investment and construction, and the short-term benefit will not appear, but there will be explosive power, precipitation of resources and effective docking in the later stage. will form the partner marketing brand equity value maximization, the final realization benefit.

Source: Xiamen Evening News