Lishen Café Opens New Branch in Haikou’s Haidian Island

When you walk into a new café in your city, you're not just looking for caffeine—you want atmosphere, taste, and something that feels locally rooted yet globally aware. That’s what Haikou’s latest coffee destination, the new Lishen Café Haidian Island branch, aims to deliver.

On April 15, Lishen Café officially opened its third location in Haikou’s Haidian Island area. The café offers an upscale interior, a curated selection of coffee beverages, and a menu of both Chinese and Western dishes. Local coffee enthusiasts have responded positively to its refined ambiance and distinctive drink offerings.

Lishen Coffee: From Instant to Experience

Lishen is a leading coffee brand originating from Hainan. While best known for its range of nationally distributed instant coffee products, the company has long been at the forefront of coffee deep-processing in China. Its well-established instant coffee line helped build the 'Lishen Coffee' national brand. But to compete on a global stage, the brand recognized the need to evolve beyond powder in jars.

Why a Physical Café Chain Matters

To build a horizontally integrated coffee business akin to Japan’s UCC or the U.S.’ Starbucks, Lishen understands that physical presence is essential. Operating cafés allows the brand to engage customers directly, showcase its coffee culture, and test new products in a real-world retail environment. It also serves as a critical channel for brand storytelling beyond the supermarket shelf.

The New Café: A Strategic Expansion

The Haidian Island branch represents the latest milestone for Lishen’s café division. The outlet joins the existing (Binhe Road store) and the (Haizhiyuan campus store), which launched the previous year. All locations benefit from management expertise developed through the flagship . The Haidian Island store features a refreshed brand image and a prime location, signaling Lishen’s commitment to expanding its on-the-ground footprint.

Growth Plans for Café Network

Lishen Coffee Catering Management Co., Ltd., which oversees the café operations, has laid out ambitious goals. The company plans to open around 20 directly operated and franchised stores across Hainan within three years. This expansion would position Lishen among the top-tier café and dining brands in the province. The long-term vision includes extending the brand and its café model beyond Hainan Island.

Frequently Asked Questions

What is Lishen Coffee?

Lishen Coffee is a Hainan-based coffee brand primarily known for its instant coffee products sold nationwide. It has recently expanded into the café business to enhance brand presence and customer experience, starting with multiple locations in Haikou.

Where is the new Lishen Café located?

The newly opened branch is located in Haikou’s Haidian Island area. It is the third Lishen Café location, following the original and the that opened last year.

What does the new café offer?

The Haidian Island café offers a premium environment, specialty coffee drinks, and a menu featuring both Chinese and Western cuisine. It has been positively received by local coffee drinkers for its atmosphere and beverage selection.

Why is Lishen opening cafés?

To build a more comprehensive coffee brand comparable to international players like Starbucks or UCC, Lishen aims to integrate vertical and horizontal business elements. Cafés allow direct customer engagement, brand storytelling, and product testing beyond retail channels.

How many cafés does Lishen plan to open?

Lishen plans to establish approximately 20 directly operated or franchised cafés across Hainan within three years. The goal is to become a leading café brand in the region before potential expansion to other areas.

What is the significance of the Haidian Island branch?

The Haidian Island branch marks a new phase in Lishen’s café expansion strategy. With an updated brand image and strategic location, it reinforces the company’s push to grow its on-site coffee retail and dining presence in Haikou.

Recommended FrontStreet Beans for Café Culture

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