Coffee chain companies open new fronts in the office

Beijing Business Daily (Reporter Li duo Chen Keyuan) when coffee chains such as Starbucks and Coffee accompany you have announced store expansion in China to compete for scattered consumers, Pacific Coffee has targeted corporate users and tried to move the coffee shop directly into the office.

Pacific Coffee recently announced that it will work with Riggs to launch "Business + Coffee" professional services to provide enterprise customers with one-stop solutions such as industrial chain supply and coffee shop design. Pacific Coffee said Pacific Coffee would provide Riggs with beans and equipment for its serviced office tenants. For the common business customer base, the two sides also jointly launched the "business + coffee" integrated promotion activities, so that interested customers can go to the nearest Riggs office center to experience first.

The person in charge of Pacific Coffee told Beijing Business Daily that the purpose of setting up corporate coffee business is to expand the scope of business, enhance the image positioning of the brand, and promote coffee culture to more areas. The official said that mainland China, as a new coffee consumption area, has broad coffee consumption potential, but it is still in its infancy. The development of corporate coffee business in the mainland market will bring new opportunities for the development and development of the company's overall business.

Compared with coffee chains that highlight brand culture and store style, Pacific Coffee takes a different approach and the idea of moving coffee shops into offices may provide a new idea for the coffee chain industry, which is in fierce competition. Industry analysts believe that corporate coffee services further extend the industrial chain of coffee shops, and for coffee chain brands, brand culture will be more deeply rooted in the hearts of the people; for businesses, enterprises, and individual users, there is a standardized and complete design of office and leisure space.

Although the service of coffee enterprises has found a new rising space for the domestic coffee market, this model is not yet popular in the domestic coffee market. Wang Aihua, senior director of RET Rui Yide Rental Service Department, said that there are many restrictions in the implementation of corporate coffee services, and whether the enterprise population base is adequate, whether coffee consumers match, and whether coffee consumption demand is strong are all issues that need to be considered. Wang Aihua believes that there is a demand for corporate coffee services in the market, but this model is still a special case and will not become a trend in a short period of time, and coffee business for ordinary consumers is still the focus of market competition.

Pacific Coffee launched its corporate coffee service in 1995 and now has more than 300 high-quality customers. It has provided "one-stop coffee solution" for many enterprises, such as China Resources Land, Greenland Group, Hang Seng Bank and so on. Riggs, which is working with Pacific Coffee, is an international provider of innovative workplace solutions, providing corporate users with customized services such as serviced offices, conference rooms, business lounges and other solutions.

Author: Li duo and Chen Keyuan

Source: Beijing Business Daily (Beijing)