Taiwan's supermerchants scramble for freshly brewed coffee OK convenience will expand unmanned stores

After unified supermerchant took the lead in launching freshly brewed coffee, OK convenience store also decided to join with one coffee strategy to put one coffee brewing machine into OK convenience store on a large scale. It is expected that by the end of next year, the total number of stores will reach more than 200 stores; so that unified supermerchant, the whole family and Laierfu this year will add more than 1000 new brewing coffee machine stores, setting off an upsurge of supermerchants selling freshly brewed coffee.

It has been several years since the super-business entered the current coffee brewing. In the early days, most of the super-merchants fought alone to buy their own coffee machines and beans. Unified Superstore hit CITY CAFE two years ago and became popular after making coffee. Starting this year, the whole family, Laierfu and Brown joined the war, and OK convenience store and first Coffee caught the last train.

Zhang Honghao, general manager of OK convenience store, said that Taiwan's coffee drinking population is growing rapidly. in order to meet consumer demand, it will launch freshly brewed coffee for the first time, and cooperate with one coffee for the first time to directly introduce one coffee brewing machine to the market. It is expected that ten stores will be selected for machine installation and testing in the near future. If the effect is good, it will reach 50 at the beginning of next year, and it is expected that the total number of machines installed by the end of next year may be as high as more than 200.

This year, the whole family and Laierfu also cooperated with Brown Coffee, which is owned by Golden car Group. The whole family began to install machines at the beginning of this year, and the number of points has exceeded 500 points. Laierfu began to install machines in the second quarter, and a total of more than 700 strongholds have been installed in the two superstores, at an astonishing speed.

Laierfu said that freshly brewed coffee has the effect of gathering customers, especially during breakfast and afternoon tea. Statistics show that stores with installed machines can sell more than 30 cups of freshly brewed coffee a day on average, mostly with commodities such as bread or sandwiches, which are conducive to raising the unit price of customers.

At the end of last year, CITY CAFE now brewed coffee and installed more than 500. by the end of September, the number of installed units had reached more than 900. it is expected that the number will exceed 1000 by the end of the year.

It is understood that it is convenient for supermerchants to sell freshly brewed coffee. Coupled with the low price, the cheapest small cup of black coffee costs only 35 yuan, and the prices of freshly brewed coffee from all superstores are about the same. Compared with Starbucks Coffee, which just raised the price of latte just a few days ago, supermerchant freshly brewed coffee still has its competitive advantage.

As the fourth quarter is the traditional peak season for currently brewing coffee, the lower the temperature, the better the sales results, allowing major supermerchants to quickly install the machine before the peak season. In total, the four major supermerchants have added more than 1000 coffee bases this year, which is expected to detonate a new wave of freshly brewed coffee sales in the fourth quarter.

News: OK convenience store accelerates the expansion of unmanned stores

OK convenience store celebrated its 19th anniversary yesterday. Zhang Honghao, general manager of OK convenience store, said that the operation is getting better this year, the total number of stores remains 820 stores, and the QSHOP regional licensing model will be launched in the future to rapidly expand the stronghold of unmanaged smart convenience stores.

OK convenience store launched QSHOP, an unmanaged smart convenience store combined with large vending machines for the first time at the end of last year. After a year of testing, Zhang Honghao said that in the future, QSHOP will adopt regional authorization to entrust specific operators to promote franchise, in order to quickly expand QSHOP points.

OK convenience store is the fourth largest convenience store in Taiwan. Last year, the total number of stores challenged the peak of 900 stores, but in the face of fierce competition from super-commerce, OK convenience stores began to close lossmaking stores last year. By the end of September, the total number of stores had shrunk to 820, and the number of existing stores will be maintained by the end of the year.

Zhang Honghao said that after a year of store quality adjustment, the operation situation is good this year. From the second quarter of this year, the collection point activity has been launched, which has led to the steady growth of the average daily revenue of single stores. If the loss of shop closure is not taken into account, the industry will still make money. The operating situation in the fourth quarter continues to be optimistic.

(responsible Editor: Leo)