Pacific Coffee focuses on promoting K-fee capsule Coffee Machine
Get involved in diversified operation of daily consumption
The development of derivative products and involvement in the retail market seems to have become an important link for coffee chains to seek new interests and growth points. Starbucks instant coffee VIA just opened its popularity in the market, and yesterday, Pacific Coffee, a subsidiary of Hong Kong China Resources Wanjia, announced that it would take Shanghai as the starting point to sell "K-fee capsule Coffee Machine" in all stores across the country. As a result, this new force, which just entered the Shanghai coffee market a year ago, took the first step of diversification and began to extend its tentacles to daily consumption outside the stores.
Pacific Coffee, the first coffee shop in mainland China, opened in Shanghai in April 2011. There are now 54 stores in the country, and the scale will be further expanded this year. According to the disclosure of Pacific Coffee, it has always attached equal importance to two business models in Hong Kong. in addition to chain coffee shops, there is also an enterprise coffee service department responsible for the sale of coffee beans and coffee machines, which belongs to the capsule coffee machines introduced into the mainland. The equipment, which brews coffee in capsules, chocolate or milk through simple steps, has already sold thousands of units in banks, hotels, apartments and other places in Hong Kong, and this B2B sales model will also be applied in the mainland.
This capsule machine, which sells for 2680 yuan, brings more than just one-time equipment sales to Pacific Coffee. According to reports, Pacific Coffee plans to launch nearly 20 kinds of capsules, including coffee and tea, and the first batch will be put on the market in July. These consumable products with a unit price of about 5.8 yuan will become the follow-up source of profit for Pacific Coffee.
(responsible Editor: Leo)
- Prev
Fuzhou female driver rushed into the coffee shop
At 03:30 on the 22nd, the reporter saw at the scene that a silver Buick Kaiyue car plunged into the coffee shop and a gate about 3 meters high and 2 meters wide fell in front of the car. The chassis of the car got stuck on the gravel steps in front of the coffee shop, and the front of the car was badly damaged. The coffee shop was a mess, with broken bricks and glass everywhere, and most of the people in the shop climbed out of the window.
- Next
Start-up cafes are becoming more and more popular. Salons are regularly held and the venues are full.
Young entrepreneurs now like to drink coffee in Zhongguancun. The sweetness in bitterness is not only the taste of coffee, but also the taste of entrepreneurship and wisdom. Today, Zhongguancun has completely got rid of the shackles of the electronic products distribution center in the past, and really has the connotation of entrepreneurial culture. Creativity, dreams, capital and experience are flowing and sharing here, and creation has become popular in the past year.
Related
- The more you look at it, the weirder it becomes?! Lucky linkage cup print three-eyed Tom Cat!
- Self-delivery modification was rejected! Customers come to the door and throw coffee angrily?!
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?