Coffee review

Start-up cafes are becoming more and more popular. Salons are regularly held and the venues are full.

Published: 2024-06-02 Author: World Gafei
Last Updated: 2024/06/02, Young entrepreneurs now like to drink coffee in Zhongguancun. The sweetness in bitterness is not only the taste of coffee, but also the taste of entrepreneurship and wisdom. Today, Zhongguancun has completely got rid of the shackles of the electronic products distribution center in the past, and really has the connotation of entrepreneurial culture. Creativity, dreams, capital and experience are flowing and sharing here, and creation has become popular in the past year.

Young entrepreneurs now like to go to Zhongguancun to drink coffee. The sweetness in bitterness is not only the taste of coffee, but also the taste of entrepreneurship and wisdom. At present, Zhongguancun has completely got rid of the shackles of the electronic product distribution center in the past, and really has the connotation of entrepreneurial culture. Creativity, dreams, capital and experience flow and share here, while the entrepreneurial cafe that has become popular in recent years is only the appearance.

More and more innovative elements are gathering in Zhongguancun, and a new entrepreneurial service industry is quietly emerging in Zhongguancun. This is also only a microcosm of Beijing's innovative economic development. Zhongguancun's total revenue in the first quarter of this year reached 406.7 billion yuan, exceeding 400 billion yuan for the first time in the first quarter of previous years, up nearly a quarter year-on-year.

Coffee houses gather Internet tycoons

"As long as there are people, everything will come naturally", this is the creed of 3W Cafe, the founders of the cafe believe that there are people, there are circles, there are resources.

This cafe, which was founded less than a year ago, is indeed full of popularity. Here, you often sit around the Internet or investment community (microblogging)"big guy","big guy" came at will, also walked at will. However, in the regular startup salon held in the cafe, each CEO-level speaker is not missed by the people who come here, the theme from micro blog marketing, mobile Internet to e-commerce, open platform, etc., in the words of Bao Chunhua, one of the founders of 3W Coffee, the theme of each salon will be specific to a certain Internet-related issue, in-depth discussion rather than floating on the surface,"People who are not in this field will be bored to listen." At present, similar to "boring" salon has been held more than 130 times, almost full, sometimes upstairs and downstairs crowded with people.

"Every salon is a big Party for insiders. It's an excellent opportunity to communicate." Bao Chunhua said that those professionals are entrepreneurs who investors think have the most potential. They can get cutting-edge industry trends, find their future partners and talents, and get strategic guidance."This is the first stop for entrepreneurs."

Everything's ready. Where's the money coming from? Every Thursday's "Investor Afternoon Tea" offers entrepreneurs and investors face-to-face opportunities. After preliminary screening in the cafe, entrepreneurs will have a separate conversation with the project and investors, and the dream may become a reality at any time.

Whether it's a salon or "afternoon tea for investors," what's most needed is network resources. More than 200 star shareholders of 3W Coffee are the hardest "backstage". Listed company executives, VC partners, well-known entrepreneurs, senior media people, four categories of people composed of a strong shareholder team is enviable. Sequoia Capital China Fund founder Shen Nanpeng (microblogging), Sina Weibo fund partner Wu Jiang, public comment network (microblogging)CEO Zhang Tao and other names are impressively listed. Xu Xiaoping, a well-known investor, said on Weibo after hearing about the cafe that he was "excited by the entrepreneurial enthusiasm, talent, atmosphere and increasingly mature environment of Chinese youth." He is now also a shareholder.

Garage cafe awarded plaque

From the idea of opening his own cafe because of the random price increase of reserved seats, it has developed into a new model of Internet entrepreneurship service in a short time, which several founders of 3W Coffee did not think of themselves. A few days ago, Guo Hong, director of Zhongguancun Management Committee, also came here to drink coffee once and expressed his appreciation for the service mode here."This is something that many industry associations want to do but cannot do. This innovation is worth encouraging."

In fact, in Zhongguancun, there is more than one similar start-up cafe. Garage coffee, which emerged last year as an open office space for grassroots entrepreneurs and face-to-face with investors, is still booming. At present, there are fifteen or sixteen projects negotiated in the "garage", with an investment of between 2 million and 3 million yuan, which are basically Internet-related industries. Last year, Zhongguancun management committee just issued a plaque for "garage" and provided registration green channel for start-ups, and garage coffee was officially included in the incubation system.

Private Incubator Charm

For entrepreneurship, the Internet is undoubtedly the most advantageous industry, with low thresholds and many opportunities, and the people engaged in this industry are also the most active. The perfect combination of "entrepreneurship + Internet" makes Zhongguancun full of attraction. The reason why we choose to open the entrepreneurial coffee shop in Zhongguancun is because it is the most concentrated place for entrepreneurs in Beijing and the most active place in the Internet industry. In this regard, coffee shop founders are also more willing to use the Internet industry vocabulary to describe, called entrepreneurs and investors open platform, there is traffic, resource sharing.

At present, the "cafe" in Zhongguancun has gradually formed a climate, founders generally believe that the rise of private incubators and entrepreneurial services in the country is still in its infancy, from the perspective of entrepreneurial services, now is also the time to burst, can be described as "unlimited good future."

Backed by the approval spirit of the National Independent Innovation Demonstration Zone and Zhongguancun 1+6 Policy, the factors of innovation and entrepreneurship surge in Zhongguancun come and go. Zhongguancun Innovation Incubator, represented by Innovation Workshop, Garage Coffee, Ivy Pioneer Park and 3W Coffee, is enriching and enriching Zhongguancun Entrepreneurship Service System.

Morning News reporter Han Na

(Editor: Leo)

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