Start-up cafes are becoming more and more popular. Salons are regularly held and the venues are full.
Young entrepreneurs now like to go to Zhongguancun to drink coffee. The sweetness in bitterness is not only the taste of coffee, but also the taste of entrepreneurship and wisdom. At present, Zhongguancun has completely got rid of the shackles of the electronic product distribution center in the past, and really has the connotation of entrepreneurial culture. Creativity, dreams, capital and experience flow and share here, while the entrepreneurial cafe that has become popular in recent years is only the appearance.
More and more innovative elements are gathering in Zhongguancun, and a new entrepreneurial service industry is quietly emerging in Zhongguancun. This is also only a microcosm of Beijing's innovative economic development. Zhongguancun's total revenue in the first quarter of this year reached 406.7 billion yuan, exceeding 400 billion yuan for the first time in the first quarter of previous years, up nearly a quarter year-on-year.
Coffee houses gather Internet tycoons
"As long as there are people, everything will come naturally", this is the creed of 3W Cafe, the founders of the cafe believe that there are people, there are circles, there are resources.
This cafe, which was founded less than a year ago, is indeed full of popularity. Here, you often sit around the Internet or investment community (microblogging)"big guy","big guy" came at will, also walked at will. However, in the regular startup salon held in the cafe, each CEO-level speaker is not missed by the people who come here, the theme from micro blog marketing, mobile Internet to e-commerce, open platform, etc., in the words of Bao Chunhua, one of the founders of 3W Coffee, the theme of each salon will be specific to a certain Internet-related issue, in-depth discussion rather than floating on the surface,"People who are not in this field will be bored to listen." At present, similar to "boring" salon has been held more than 130 times, almost full, sometimes upstairs and downstairs crowded with people.
"Every salon is a big Party for insiders. It's an excellent opportunity to communicate." Bao Chunhua said that those professionals are entrepreneurs who investors think have the most potential. They can get cutting-edge industry trends, find their future partners and talents, and get strategic guidance."This is the first stop for entrepreneurs."
Everything's ready. Where's the money coming from? Every Thursday's "Investor Afternoon Tea" offers entrepreneurs and investors face-to-face opportunities. After preliminary screening in the cafe, entrepreneurs will have a separate conversation with the project and investors, and the dream may become a reality at any time.
Whether it's a salon or "afternoon tea for investors," what's most needed is network resources. More than 200 star shareholders of 3W Coffee are the hardest "backstage". Listed company executives, VC partners, well-known entrepreneurs, senior media people, four categories of people composed of a strong shareholder team is enviable. Sequoia Capital China Fund founder Shen Nanpeng (microblogging), Sina Weibo fund partner Wu Jiang, public comment network (microblogging)CEO Zhang Tao and other names are impressively listed. Xu Xiaoping, a well-known investor, said on Weibo after hearing about the cafe that he was "excited by the entrepreneurial enthusiasm, talent, atmosphere and increasingly mature environment of Chinese youth." He is now also a shareholder.
Garage cafe awarded plaque
From the idea of opening his own cafe because of the random price increase of reserved seats, it has developed into a new model of Internet entrepreneurship service in a short time, which several founders of 3W Coffee did not think of themselves. A few days ago, Guo Hong, director of Zhongguancun Management Committee, also came here to drink coffee once and expressed his appreciation for the service mode here."This is something that many industry associations want to do but cannot do. This innovation is worth encouraging."
In fact, in Zhongguancun, there is more than one similar start-up cafe. Garage coffee, which emerged last year as an open office space for grassroots entrepreneurs and face-to-face with investors, is still booming. At present, there are fifteen or sixteen projects negotiated in the "garage", with an investment of between 2 million and 3 million yuan, which are basically Internet-related industries. Last year, Zhongguancun management committee just issued a plaque for "garage" and provided registration green channel for start-ups, and garage coffee was officially included in the incubation system.
Private Incubator Charm
For entrepreneurship, the Internet is undoubtedly the most advantageous industry, with low thresholds and many opportunities, and the people engaged in this industry are also the most active. The perfect combination of "entrepreneurship + Internet" makes Zhongguancun full of attraction. The reason why we choose to open the entrepreneurial coffee shop in Zhongguancun is because it is the most concentrated place for entrepreneurs in Beijing and the most active place in the Internet industry. In this regard, coffee shop founders are also more willing to use the Internet industry vocabulary to describe, called entrepreneurs and investors open platform, there is traffic, resource sharing.
At present, the "cafe" in Zhongguancun has gradually formed a climate, founders generally believe that the rise of private incubators and entrepreneurial services in the country is still in its infancy, from the perspective of entrepreneurial services, now is also the time to burst, can be described as "unlimited good future."
Backed by the approval spirit of the National Independent Innovation Demonstration Zone and Zhongguancun 1+6 Policy, the factors of innovation and entrepreneurship surge in Zhongguancun come and go. Zhongguancun Innovation Incubator, represented by Innovation Workshop, Garage Coffee, Ivy Pioneer Park and 3W Coffee, is enriching and enriching Zhongguancun Entrepreneurship Service System.
Morning News reporter Han Na
(Editor: Leo)
- Prev
Pacific Coffee focuses on promoting K-fee capsule Coffee Machine
Getting involved in the diversified operation of daily consumption, developing derivative products and getting involved in the retail market seems to have become an important link for coffee chain enterprises to seek new interest growth points. Starbucks instant coffee VIA just opened its popularity in the market, and yesterday, Pacific Coffee, a subsidiary of Hong Kong China Resources Wanjia, announced that it would take Shanghai as the starting point to sell K-fee capsule coffee machines one after another in all stores across the country.
- Next
Tianjin's first multi-shareholder coffee shop opens
Pictures of 40 shareholders hang on the walls of the cafe, showing customers the distinctive culture of the cafe. Reporter Liu Zheng photographed people's Network Tianjin window on April 17: Tianjin's first multi-shareholder cafe opened a few days ago, with funds from 40 shareholders of 20,000 yuan each. It is understood that the shareholders of cafes come from various industries, mostly friends from the same cultural circle, and they all have
Related
- The design principle of the V60 filter cup! Why is the V60 filter cup called V60? What is the difference between a V60 hand-brewed coffee filter cup and a cake filter cup? Who invented the V60?
- Why does mocha pot coffee smell burnt? How to adjust the coffee extract in the mocha pot? What should I do if the coffee in the mocha pot is burnt? Why is mocha pot coffee so easy to overpower?
- Why can't cappuccinos be made takeout? What is the ratio of coffee to milk in a cappuccino? How thick is the milk foam in capuccino? What does Capuccino mean?
- How to make silky and strong salty mocha coffee? How to make a delicious mocha latte? What is the difference between latte and mocha coffee?
- How to use the Aiyue coffee press machine? Who invented Aiyue Pressure? What is the difference between Aiyue brewed coffee and hand-brewed coffee? What is the principle of coffee extraction from Aiyue Pressure?
- How to make the world's top coffee Yejia Xuefei? What are the characteristics of Yejia Shefi coffee? What is the flavor of Yejia Shefei? How to solve the blockage during lightly baked beans?
- What does long extract coffee mean? What is the difference between long-extract coffee and American coffee? What is the difference between Lungo and American coffee? What is Lungo Coffee?
- What does under-extracted coffee taste like? What are the characteristics of over-extracted coffee? How to tell if coffee is over-extracted or under-extracted?
- Why isn't Dirty hot? What is Dirty in espresso? What should I do with hot Dirty?
- Share the correct way to make hanging ear coffee! How much water should I use to make my ear coffee? How many stages does the water injection of hanging ear coffee need to be divided into? How much water does it take to put in hanging ear coffee? How to m