How to be a good cafe owner

I do not know who first said this sentence, love a person to let him open a coffee shop, hate a person also let him open a coffee shop, this sentence aptly describes the actual state of a coffee shop operator, enjoy the leisure and serenity brought by the coffee shop. And will continue to pay painstaking efforts for this.

Nine basic characteristics of cafe owners

Knowledge self-cultivation coffee shop is different from the ordinary catering business, it is a cultural cause, is a kind of taste consumption project, so the coffee shop owner's own knowledge and accomplishment can easily affect the operation of the coffee shop. Because most small and medium-sized cafes, because of their small area, will highlight the comfort and taste of the shop, and how can a tasteless boss run a tasteful business?

Independent personality can be said that the boss's personality is the personality of the theme cafe. This trait is the first competitiveness of this type of cafe, as most of the small and medium-sized shops are single shops, these shops often have distinct personality characteristics of the boss, through the appropriate release of these personality symbols in the store, will attract customers with the same personality traits, and then continue to attract more popularity, thus injecting unique "personality fit" charm into the coffee shop.

Diligence and earnest dedication to the catering industry is an industrious industry. It opens at nine o'clock in the morning, and some shops even have breakfast, and they have to stay open until after ten o'clock or even 12:00 in the evening. This does not include going to the vegetable market and cleaning after closing, all of which, although there are shop staff, are often involved in many small and medium-sized cafes because of the lack of staff. Especially in the initial stage of the establishment of the store, engineering decoration, furniture customization, selection of decorative items, music selection, product production, supply of equipment and materials, etc., all without the figure of the boss. If the boss is not fully committed, he will not be able to do a good business at all.

Careful and perceptive regular customers are the main source of business for small and medium-sized cafes. Many of these regular customers live or work not far from the cafe. Their temperament and food preferences need us to study and observe carefully. Only in this way can we firmly grasp their hearts. The resulting benign humanistic atmosphere will become the spiritual wealth for the survival of the cafe.

Most of the owners who have joined the cafe business for the first time are laymen, and even many of them seldom drink coffee before. at this time, they need to learn more relevant books, visit more relevant cafes, and find more experienced practitioners to learn and communicate. Do not despise the management of cafes just because you are an expert in the field of engineering and real estate. In fact, many factory owners and senior executives will have a bigger headache about why their own big factories or enterprises cannot be managed well, which is a cafe with seven or eight people.

It is exhilarating to live in a lonely cafe for the first time, everything is so new, and after it is fresh, it is often accompanied by boredom and boredom for a period of time, and you will walk around in that "slap" space almost every day. We also have to deal with the trivial matters between those employees, between employees and customers, and with suppliers, if coupled with the unstable operating efficiency of the store in the early days. It's sure to make you feel like you don't know what to do. At this point, the best way to resolve these psychological / physical confusion is to find a way to make yourself like coffee and communicate with customers, which is the only way for a cafe to survive.

Like to communicate and like to make friends, the cafe is like an independent planet, forming an independent space, where people's thoughts are overflowing. It is more like a platform for the exchange of ideas than a place to drink coffee. Customers come here to release their thoughts, or to talk with friends, or to read and create books, or even to relax in a daze, and this kind of atmosphere can not be created without the drive of the boss and the humanistic atmosphere led by taking the lead.

Optimistic, friendly and healthy almost all cafes are trying to create a relaxed, leisure, comfortable, warm atmosphere, and the creation of this atmosphere, first of all need to be inspired by the shop owner, the resulting attraction is simply incalculable.

Sufficient coffee knowledge reserve as the owner of a coffee shop, how can you lack professional coffee knowledge? Being an owner of a coffee shop is not that simple. He really has to share coffee knowledge with others in the hall, and he has to go to the kitchen to make his own coffee. On the one hand, it is convenient to greet customers, and on the other hand, he can replenish manpower when there is a shortage of baristas. The owner of a coffee shop with a wealth of coffee knowledge is a must.

In addition, there is a need to store a certain amount of knowledge that is helpful to the operation of coffee shops, including the following four aspects.

1. Repair and maintenance knowledge of electrical equipment of coffee machine

2. Simple knowledge of network operation, such as establishing Weibo to send and receive messages, operating network release store activities, etc.

3. Copywriting and graphic design, able to write attractive words or edit pictures, or even set up photography, which are of great help to the operation of small cafes. Attractive words and pictures absolutely attract customers' eyeballs. If you are not good at these, you must learn to write blackboard.

4. Knowledge of product research and development, including roasted coffee beans. Bake some dessert cookies by yourself, which is the ability to please customers.

Now do you feel that running a good coffee shop is not as easy as you think? Indeed, running a coffee shop does not mean that whoever has the money can do it well. of course, the necessary capital is an important aspect, but what is more important is to run a coffee shop to produce a taste, a feeling and a taste, not from the baristas who make coffee. But first of all, it comes from the owner of the coffee shop, who gives the coffee shop the soul.

Source: China Coffee Network Forum