The Development of Coffee Industry in China

(1) statistics from the overall domestic market show that Finland, with a population of 5 million, consumes 1 million packets of coffee a year, while China, with a population of 1.3 billion, now consumes only 20-400000 packets of coffee. From this comparison, we can see that the prospect of China's coffee consumption market is very broad. At the same time, the number of potential coffee consumers in China is about 200-250 million, which is on a par with the market of the United States, the world's largest coffee consumer.

(2) in terms of growth rate, Chinese coffee consumption is still small, but the growth momentum is very considerable. China's coffee consumption is growing at an annual rate of 15%, while the world coffee consumption is growing at an annual rate of only 2%. Data also show that China's per capita coffee consumption has been increasing at a rate of 30% year by year since 1998, and China is expected to become the most potential coffee consumer in the world in the next few years.

(3) in terms of per capita consumption, according to relevant statistics, the average annual coffee consumption per person in developed countries in Europe and the United States is more than 500 cups, and some even exceed 1000 cups, such as Finland and Sweden. Neighboring Japanese consume an average of 200 cups a year, while Koreans consume an average of 140 cups. At present, the average annual coffee consumption per Chinese is only 4 cups, and even in big cities such as Beijing, Shanghai and Guangzhou, the average annual consumption per person is only 20 cups. China's coffee consumption market has huge room for growth. With the rapid growth of China's economy, the continuous improvement of people's quality of life and the increasing diversification of drinks, there will be a huge potential coffee consumption market.

The advantages of chain coffee shops are strong. According to the information provided by the International Coffee Organization, in recent years, the development of coffee cultivation and consumption in China has attracted the attention of the world. Cafes are springing up in Beijing, Shanghai, Guangzhou and other large and medium-sized cities. In addition, the charm of culture is the charm of the market. Now more and more people around the world choose coffee to accompany themselves to spend a lot of comfortable time, coffee enriches people's lives, and China's coffee culture is also increasingly strong. In front of the huge Chinese coffee market, coffee shop chain operation has become the strongest entrepreneurial channel in the world. Today, chain operation has been applied to business and has been given a new meaning. To a large extent, the consumption of coffee is a kind of consumption on the perceptual cultural level. what the cultural communication needs is the environmental culture created by the coffee shop to infect customers and form a good interactive experience.

(1) chain franchise has low risk and high success rate, according to industry statistics, for coffee shops, the probability of individual success in opening an independent store is only 25%, 55%, while joining the chain system of well-known brands can be as high as 85%. There is no doubt that joining the brand store has a higher safety factor.

(2) low cost and high benefit of joining a chain is a good choice for investors who only have the desire and capital to open a coffee shop, but who have no idea how to open a shop. For example: Starbucks, Baiyi, LUCCA and so on, the chain will provide one-stop services from location selection, evaluation, decoration, equipment, materials, personnel training, marketing, systematic management and so on. It saves a lot of trouble for franchisees, and strengthens confidence and improves efficiency. According to the statistics of the Italian Ministry of Commerce in 2004, the commercial transaction volume completed by joining the chain operation has exceeded 2.5 times of its total retail market. In 2004, the operating income of Chinese chain stores exceeded 800 billion yuan.

In the 21st century, with the continuous improvement of people's living standards, coffee is being accepted by more and more Chinese, and coffee culture is full of every moment of life. Coffee is no longer just a drink, it is gradually closely linked with fashion, taste, personality, self, business, leisure, reflecting the high quality of modern life, we can foresee how attractive its future prospects will be!

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