China may become the world's largest coffee market in the next 10 years.
[global Network Comprehensive report] according to Yonhap news agency reported on June 1, "tea culture" developed China is rapidly becoming the world coffee market. Although coffee is still unfamiliar to the Chinese, with the rapid development of China's economy and the impact of westernization, China is expected to develop into the world's largest coffee market within a decade.
China's average annual coffee consumption per capita in 2014 was 5 cups, a far cry from the world average of 240 cups, according to the Korea Trade and Investment Promotion Commune. But if you only consider the total sales of coffee, China has reached the world level. In 2014, coffee sales in China totaled 659.9 billion yuan, an increase of 7 percent over the same period last year. Sales reached 60893 tons, an increase of 3.4 percent over the same period last year.
In China, the main consumers of coffee are between 20 and 30 years old, with instant coffee accounting for 71.7%, followed by liquid coffee (18.1%) and freshly ground coffee accounting for only 10.1%. But with more and more Chinese looking for premium coffee, sales of freshly ground coffee in China rose 22.1% in 2014 compared with the same period a year earlier. The market development rate of ground coffee and liquid coffee is expected to exceed that of instant coffee.
In addition, with the gradual expansion of China's coffee market, coffee shop competition will continue to increase. Although there are coffee brands stationed in China in South Korea, the results are not satisfactory. The person in charge of Korea Trade and Investment Revitalization Commune said, "recently, many Korean coffee brands have entered the Chinese market, but the results are not very satisfactory, mainly because many brands do not understand the Chinese market, or still adhere to the Korean way of operation." (translated by Li Tingting and reviewed by Li Xiaofei)
- Prev
Why do campus coffee shops always "die"?
After nearly three years of persistence, the Future Garden Coffee Shop in the business circle of the north gate of the central campus of Jilin University finally chose to close the shop at the end of last year. The relevant information about the coffee shop on the catering service web page has been cancelled, and the owner's mobile phone number has become an empty number. At the beginning of the store, three young partners hope to turn the future garden into an old coffee shop with a reputation. October 2, 2013
- Next
Is there the best time for coffee?
You should probably be drinking your morning cup of coffee around10 a.m., according to a new video from AsapScience. AsapScience, a popular science channel, recently released a video claiming that 10am may be the best time to drink coffee. We know, we know. If youre an I-need-caffeine-as-soo
Related
- A coffee shop drives customers out on the spot?! Store: No Chinese people are accepted
- Children suffocated and died after drinking pearl milk tea! Parents: The store did not inform the risk
- Can I put a thermos in a thermos pot to keep my coffee warm? Why does coffee not taste so good after it cools down? What is the most suitable amount of milk for latte?
- How to make coffee cream? Do I have to use instant powder for 400 hand-made coffee? What is the composition of coffee cream in Naples coffee?
- What is an authentic cappuccino? How to make cappuccino golden circles? What is the ratio of coffee to milk in a cappuccino?
- Can espresso beans be used to make hand-brewed coffee? What is the difference between Italian mixed beans and hand-made single beans? What are the characteristics of SOE coffee beans?
- Big battle! Mixue Ice City has opened three stores in the United States?!
- Lucky launches rice milk latte! Netizen: After drinking it, I thought I bought it an ordinary latte
- Remove the perimeter! Naixue's largest flagship store in the world quietly closed!!
- Manner Co-branded Cup is a literary style?! Netizen: I almost didn't recognize it