From selling raw materials to making a brand Pu'er Man Laojiang Coffee wants to make a hit in the international market

Latitude 22 degrees north is the golden zone for growing coffee in the world, and Pu'er is no exception. Up to now, there are nearly 400 coffee enterprises in Pu'er, but not many enterprises carry out intensive processing. Yunnan Pu'er Manlaojiang Agricultural Development Co., Ltd. (hereinafter referred to as Manlaojiang Company), which is rooted in the land of Pu'er, also sees the prospect of refined coffee, and now, their goal is to create their own boutique coffee. Have a place in the international market.

From selling raw materials to being your own brand

The name of Manlaojiang Company is related to the place where they grow coffee, because it is near Manlaojiang.

"the low latitude, middle altitude and high forest coverage in the Manlaojiang area provide a unique natural environment for our coffee cultivation." The relevant person in charge of Manlaojiang Company told reporters that in the end, they developed 14000 mu of coffee on a planting base of more than 150000 mu. "now, our coffee has all failed. There are more than 3000 farmers there, many of whom emigrated from the Nujiang River. We divided them into 16 coffee production teams. Last year, we produced 800 tons of raw coffee beans."

According to reports, the previous Manlaojiang Company, although it has a coffee base of 14000 mu, only sells raw coffee raw beans.

Of course, to maximize the economic benefits of coffee, it is necessary to carry out intensive processing, it is understood that raw beans after baking processing, the product can appreciate about 10 times. Later, half of the coffee beans of Manlaojiang Company sold raw materials, and the other half carried out deep processing to build their own "Manlaojiang" coffee brand.

To buy our raw materials, you have to book in advance.

"We don't have to worry about selling our raw materials. Customers have to book them one year in advance before they can get them." The person in charge of Manlaojiang Company told the reporter that the reason why their coffee raw materials are popular is that their coffee is of high quality.

"in terms of land development and utilization, in the coffee planting base of more than 150000 mu, we have only developed 5.6% for coffee cultivation, excluding 0.16% of other land, and the undeveloped area has reached 94.24% of the total. Most of these undeveloped land are primitive rainforests. " A person in charge of Manlaojiang Company said that latitude, altitude and climate will all affect the quality of coffee; of course, the ecological environment around it will also have an impact on coffee quality.

According to reports, with regard to coffee cultivation, Manlaojiang Company adopts the method of allocating 10 mu of land to each immigrant, working with the Chinese Academy of Tropical Agricultural Sciences to provide organic planting training and raw material support.

"the process is not as easy as it sounds. From the application of organic fertilizers, crop interplanting, the use of natural methods to control diseases and insect pests, soil cultivation, and then to help farmers who do not understand coffee to establish quality grading, green organic standardized knowledge, in addition to investing material resources and money, more important is patience, trust and the spirit of cooperation. The production of every high-quality coffee bean is not easy. It is picked manually during harvest, strictly graded and screened during initial processing, and needs to be turned every two hours when drying. Our farmers take good care of the fruits of their labor as if they were babies. " Introduced by the relevant person in charge of Manlaojiang Company.

To strive to create boutique coffee

It is understood that the coffee of Manlaojiang Company won the first full-process Chinese organic certification in 2011, and it is the first Chinese coffee to hold both EU and US organic certification, realizing the traceability of the whole process of planting, processing, production and roasting of organic coffee and reaching high-quality standards.

"in the future, our raw material sales will gradually decrease, and more will be the production of our own boutique coffee." According to the person in charge of Manlaojiang Company, the formation and development of boutique coffee trend from the 1970s to now, relying on the efforts and persistence of generations of elites in the industry, has gradually become the mainstream of the coffee market.

Last year, Tedlinger, founder of the American Fine Coffee Association and founder of boutique coffee, visited Manlaojiang twice to affirm their coffee. "now, we have also established a cooperative relationship with US boutique raw bean buyers, which means that Manlaojiang Coffee has been successfully promoted to Yunnan Coffee, which appears side by side with traditional boutique coffee producing countries such as Kenya in the international market." Introduced by the relevant person in charge of Manlaojiang Company.

Photographed by reporter Huang Xinghong (Chuncheng Evening News)