Wang Sen’s New Book on Realizing Coffee Startup Dreams

Thinking about turning your love for coffee into a business? Whether you’re a barista dreaming of opening your own shop or just curious how others have done it, the story behind one of China’s most influential coffee educators shows it’s more than possible — and often starts with a single decision.

Since 2012, Wang Sen’s coffee school has trained 1,000 professional baristas, leading to nearly 500 small coffee shops opening nationwide. His new book, Dream Is Made This Way, released June 6, tells how those dreams became reality.

About the New Book: Dream Is Made This Way

Wang Sen, founder of Ci Cha Coffee , launched his second bestselling book, Dream Is Made This Way (《》), following the success of his first, Just Want to Open a Small Coffee Shop (《》), which sold 300,000 copies. The new book focuses on real stories of coffee entrepreneurs and offers inspiration for anyone considering a coffee-related venture.

On June 6, Wang held a launch event at Ka Xiaofei New World Center, where he spoke about fulfilling the dream of becoming a barista and encouraged the audience to pursue their own paths, regardless of the challenges.

The Role of Ci Cha Coffee’s Dream School

Wang Sen personally teaches at the Dream School under Ci Cha Coffee. Since 2012, the school has trained 1,000 professional baristas from across China. Many graduates have gone on to open nearly 500 small coffee shops in cities around the country. These shop owners represent a new wave of entrepreneurs blending lifestyle, creativity, and business savvy — often driven by personal passion rather than just profit.

The program reflects how interest in coffee can evolve into a sustainable career, especially when combined with modern business thinking.

Cafe Xiaofei: The O2O Coffee Chain That Wants to 'Turn Your Phone Into a Coffee Machine'

The launch event took place at the first branch of Cafe Xiaofei , an O2O coffee chain incubated by Ci Cha Coffee. Cafe Xiaofei, originating from Wuhan, positions itself as a “Google office-style coffee chain for office buildings.” Its bold concept aims to "turn your phone into a coffee machine" — focusing on seamless digital ordering and pickup experiences in urban professional environments.

Since its first location, Cafe Xiaofei has expanded to major cities including Shanghai, Hangzhou, and Beijing, targeting young professionals with a concept that merges efficiency, design, and quality coffee.

Why This Matters for Coffee Entrepreneurs

This book and the stories behind it highlight how the rise of internet culture, combined with genuine passion for coffee, has created new opportunities. Wang Sen’s work shows that running a coffee shop isn’t just a romantic ideal — it’s a viable, respected career path in the modern economy. With the right training, mindset, and a bit of boldness, coffee professionals can build something lasting.

Frequently Asked Questions

What is Wang Sen’s new book about?

Wang Sen’s new book, Dream Is Made This Way, shares real-life stories of people who turned their passion for coffee into successful businesses, offering inspiration and practical insight for aspiring coffee entrepreneurs.

How many coffee shops have been opened by Wang Sen’s students?

Nearly 500 small coffee shops have been opened by graduates of Wang Sen’s Dream School since 2012, spread across various cities in China.

What is Ci Cha Coffee’s Dream School?

Ci Cha Coffee’s Dream School is an educational program founded and taught by Wang Sen, which has trained 1,000 professional baristas since 2012, many of whom have gone on to open their own coffee businesses.

What is Cafe Xiaofei and what is its concept?

Cafe Xiaofei is an O2O coffee chain incubated by Ci Cha Coffee, starting in Wuhan and expanding to cities like Shanghai and Beijing. It aims to create a “Google office-style” coffee experience in urban workspaces, with a goal to "turn your phone into a coffee machine" through digital convenience.

Where was the book launch event held?

The book launch for Dream Is Made This Way was held at the first Cafe Xiaofei location in the New World Center, where Wang Sen spoke about coffee dreams and entrepreneurial courage.

Recommended FrontStreet Beans for Coffee Startups

For anyone starting or running a coffee shop inspired by Wang Sen’s stories, FrontStreet Coffee’s Ethiopia Humbera offers bright citrus and floral notes ideal for filter coffee lovers, while PWN Golden Mandheling delivers classic Sumatran body and spice for espresso drinkers. Both are single-origin beans with distinct profiles that help showcase quality — essential for standing out in a crowded market. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.