What is the charm of cafes to achieve seamless docking with various industries?

Cross-border mash-up has been played with unboiled water in the past two years. In cross-border cooperation, cafes seem to be favored by businesses. From Macy's in the United States to the coffee shop in the United States, to Starbucks Coffee in conjunction with Uniqlo flagship stores, to the "Coffee Bank" in which China Merchants Bank and South Korean chain brand "Coffee accompany you" to create a new business model, recently, there has also been an "e-commerce cafe" that can be purchased online in Hangzhou. The value of the coffee shop is being deeply excavated, which can be called the "one-size-fits-all oil" of cross-border marketing.

What is the charm of a small cafe that can seamlessly connect with various industries?

From the perspective of its own advantages, the cafe has a good image positioning and unique marketing value. In people's impression, the coffee shop is an imported product, representing quiet, comfortable, petty bourgeoisie, and a middle-and high-end consumption place for business negotiations and family and friend gatherings. Therefore, as long as it is grafted with brands that are consistent with the target customer base, it may show amazing marketing ability. In addition, coffee, as a kind of fast consumer product loved by young people, will be needed anytime and anywhere, which ensures that the source of customers in the cafe will not be interrupted. As long as you can retain customers for a little longer, it will increase their chances of spending in the store. During the time when people enjoy coffee and sit and rest, they may buy a book, a piece of clothes, or get the professional financial services of the bank, which complement each other.

Judging from the market situation, China's annual coffee consumption of 70 billion yuan is 2-3 trillion yuan away from the mature market, and there is still a huge market space, which provides the possibility for cooperation with other industries. With the increasingly fierce competition in the industry, the situation of "one company is dominant and waiting for guests" has changed dramatically. Cafes and other forms of business must be operated differently in order to gain a firm foothold in the market. they are all looking for partners who borrow from each other. Coffee shops across the border not only share the high rent, reduce operating costs, but also promote marketing, the two sides to achieve a win-win situation, why not do it?

It should be noted that cross-border cafes are like "finding a partner", not only in terms of brand culture, service and quality, but also to try their best to meet the complementarity of user experience, not simply the complementarity of product functionality. Through cross-border cooperation, unrelated non-competitive brands can infiltrate each other, and target consumer groups can integrate with each other, so as to enhance the joint force of brand competition. However, cross-border marketing is not a panacea, and there are many failure cases abroad, so it is necessary to conduct in-depth research on the target consumer groups when selecting cross-border partners, and effectively formulate interactive programs with partners to ensure the effective use of resources. in order to enhance complementary user experience, so as to enhance brand synergy.

The cross-border cafe is not only the inevitable result of complying with the market-oriented choice, but also the inevitable requirement of meeting the needs of consumers and improving customer experience. In the future, cross-border marketing may be a business model that more enterprises are willing to try. Only by excavating the brand value more deeply, from the point of view of users, "jumping out of the brand to see the brand, jumping out of the industry to see the industry", and subverting the traditional thinking, can we achieve a breakthrough and achieve win-win results.

Source: hotel tourism catering network

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