Would you like to participate in a cafe for 3000 yuan as a shareholder?

The news attracted a lot of attention as soon as it was launched on the relevant platform, 500 people each contributed 3000 yuan to crowdfunding a cafe. The reporter learned that as of noon yesterday, 108 people had signed up in less than 3 days, nearly half of whom had paid sincere money.

Crowdfunding cafes are not uncommon, but few are profitable. Is this cafe fearless, or is it an innovation of the business model? Can this crowdfunding model survive in Yangzhou? How far can I go?

The crowdfunding cafe has 500 shareholders.

It costs 1.5 million yuan to open a cafe, which is a huge sum of money for individuals. However, if these 1.5 million people are divided into 500 people to invest, each of them will only give $3000, are you willing to become one of them?

Yesterday, the reporter logged on to the "Yangzhou crowdfunding network", the headline showed that "Yangzhou 500 people cafe crowdfunding reservation." The crowdfunding period is from June 12 to August 12. As of noon yesterday, 110 people had signed up, of whom 46 had paid intention money.

Yang Zian is the convener of the 500-person Cafe crowdfunding project. He is the boss of a venture capital company in Yangzhou.

"in only four days, more than 100 people have signed up." Yang Zi'an said that the momentum of development was beyond his expectation. At present, the location of the cafe has not yet been decided, but it is basically envisaged that it will be located in the West side. In the future, everyone who participates in crowdfunding will not only enjoy a discount on coffee, but also have an equity stake in the cafe.

According to the regulations, investors participating in crowdfunding projects are each required to pay a sincere payment of 600 yuan. "if you fail to achieve the goal of crowdfunding, or go back on your promise, the intention money will be refunded." Yang Zian said that there is also a set of options, in case there are fewer than 500 people, say only 250 people, but if each person is willing to increase the investment amount from 3000 yuan to 6000 yuan, it will also be counted as a success of the cafe crowdfunding project.

Yesterday, Hu Guiyang, secretary general of the Municipal Electronic Commerce Association, believed that from the point of view of being able to land, the crowdfunding of this 500-person cafe was the first operational crowdfunding project in our city.

The goal is not just to simply sell coffee.

The investment of 3000 yuan is not difficult for many people, but in the face of the current situation of so many cafes on the market, the operation of the coffee shop is not satisfactory. Can this crowdfunding cafe be successful?

Yang Zi'an said that as early as the beginning of his own idea of crowdfunding cafes, he had already conducted field research in Beijing, Nanjing, Hangzhou and other places. It is concluded that the reason why many crowdfunding cafes cannot be opened is that they are just a coffee shop, while Yangzhou is different. "unlike ordinary cafes that simply sell coffee, our goal is to turn crowdfunding cafes into a platform for making friends."

Last year, Yang Zian spent a lot of money to become a member of the world's Chinese businessmen and attended the Beijing Chinese Business Conference. At the scene, he had an idea: "what on earth is the purpose of so many people coming to Beijing for meetings?" Don't you just want to get to know more contacts and find more suitable cooperation projects through the platform of the Chinese Business Conference? "

One hero and three gangs, this sentence has a deeper understanding for Yang Zi'an.

In 2013, Yang Zian, who has been a ship owner for many years, faced the challenge of transformation. Where do you turn? Yang Zian thought of "surfing the Internet".

In December 2013, Yang Zian set up Gate Street Network Technology Co., Ltd., with the intention of setting up a portal specializing in e-commerce for goods with local characteristics. However, half a year later, the site closed, announcing that Yang Zian's first foray into the Internet ended in failure. Yang Zian believes that "one of the important reasons is to fight alone and watch the sky by yourself."

After returning to Yangzhou from the Chinese Chamber of Commerce in Beijing, Yang Zian immediately began the preparatory work for the coffee shop, hoping to find a like-minded partner with a certain strength. "the flame is high when everyone gathers firewood. In the future, when we drink coffee here, we can collide with sparks and find new cooperative investment projects and investment channels. "

Point of view: a mode of incubation of mass entrepreneurship

At present, 110 people have signed up from various industries and do not know each other.

Hu Jin is one of the investors who have paid money in good faith. He told reporters that he is a bar employee and invested 3000 yuan to participate in this project in order to accumulate network resources and entrepreneurial experience. "I have the idea of starting a business. I invest 3000 yuan to be a shareholder of this cafe. I also want to know about the operation of the cafe and lay the foundation for my own business in the future."

Like Hu Jin, another investor, Hu Libin, invested in this crowdfunding project to "accumulate network resources to see if there are cooperative projects."

According to the plan, the cafe includes business reception, product displays, and so on. "We imagine that some experts are often invited to communicate, such as bank governors, consulting experts, and so on." In Yang Zi'an 's view, if you invest 3000 yuan, you won't get much even if you share out dividends. "We want to turn this cafe into the concept of 'garage coffee'."

"in fact, Yang Zi'an is exploring a new model for the incubation of mass entrepreneurship." Ling Chunshan, president of the city's e-commerce association, said that the future goal of crowdfunding cafes is equivalent to "venture capital." For some good projects discussed in the coffee shop, the coffee shop can, as an investor, support, incubate, and have a certain share in the project. When the enterprise project grows, a certain proportion of the profits will be set up as a coffee shop start-up incubation fund to support those new entrepreneurs.

"however, the requirements of venture capital are also very professional, and it is not possible to set up a grass-roots team to count." Ling Chunshan believes that for now, there are many uncertainties to turn a 500-person cafe into a crowdfunding benchmark, which, of course, does not hinder enthusiasm for exploration, at least this new thing has a start in Yangzhou.

Reporter Sun Yan Zhu Xuanqing