The global coffee market is bleak, boutique coffee beans are growing fast.

Consumers improve their taste, high-quality coffee beans are favored.

High-quality coffee beans from South America and Africa can fetch high prices in the auction market, about three times the price of the average coffee bean. Although the proportion of the overall market is not high, but with the improvement of consumer taste, the boutique coffee bean market has begun to grow rapidly.

Coffee lovers want to know the "local conditions" of coffee beans, including geographical and geological characteristics as well as the climate of the place of origin, so many coffee bean "super estates" are on the rise.

The demand for fine goods is expanding, the share is small, the growth is fast.

Yili, president of the Italian Coffee Group, said that although boutique coffee beans account for less than 1/5 of the annual retail coffee market of US $80 billion, they have been "de-commercialized." The idea that coffee is good for health, coupled with coffee merchants' emphasis on quality of life and environmentally friendly products through certification, is good for the growth of the boutique coffee market.

The growth of boutique coffee is mainly driven by the United States, but demand in emerging markets is still untapped.