Boutique coffee beans stand out

Like fine wine, high-quality coffee beans from South America and Africa can fetch high prices in the auction market, about three times the price of the average coffee bean. Although the proportion of the overall market is not high, with the improvement of consumer taste, the boutique coffee bean market has begun to grow rapidly.

"Fashion baristas and independent coffee bars are slowly affecting the way people drink coffee," said Forsyth, an analyst at consumer research firm Mintel. Coffee lovers want to know the "local conditions" of coffee beans, including geographical and geological characteristics as well as the climate of the place of origin, so there are many "super manors" of coffee beans.

Yili, president of the Italian coffee group Andraili, said that although boutique coffee beans account for less than 1/5 of the retail coffee market with an annual output value of US $80 billion (about 6.2247,-0.0150,-0.24%) 485 billion yuan, they have been "de-commercialized." The idea that coffee is good for health, coupled with coffee merchants' emphasis on quality of life and environmentally friendly products through certification, is good for the growth of the boutique coffee market.

The growth of boutique coffee is mainly driven by the United States, but demand in emerging markets is still untapped.

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