"Coffee War" broke out in Zhengzhou

"Coffee Movement", from North to Guangzhou to the Central Plains

But for more than a month, Man Coffee suddenly became popular in Zhengzhou, just as it suddenly became popular in China in 2012.

In 2013, fashionistas in Zhengzhou unexpectedly set off a trend of "basking bears" on Weibo. The Teddy Bear Baby order, which can only be hugged but not owned, has become the love of the girls scrambling to take pictures together. There are three-story book walls, various chandeliers from Turkey and other places, and old elm tables and chairs with traces of time.

"Zhengzhou store is one of the stores with the fastest performance standards in the country." Zhang Xing, manager of the Development Department of Beijing Man Creative Catering Management Co., Ltd., told reporters that the store has 500 square meters, and the passenger flow has been stable at about 600 people every day since its opening, and even needs to wait in line during the peak period.

The founder of Man Coffee is Korean Xin Zixiang, who runs Korean food Aijiangshan in Beijing. Under the strong brand effect of Starbucks, the breakthrough road that Xin Zixiang chose for the coffee is "environment" to create an environment that "allows the soul to get comfort and peace".

The reporter learned in the interview that another well-known coffee brand "carving time" is selecting a site in Zhengzhou. The sculpture time was founded in Beijing in 1997 and was inspired by the cafe on the left bank of the Seine in Paris, France. The cafe, known for its literary style and slow opening speed, also accelerated its opening last year and set its sights on Zhengzhou.

China Resources Group has accelerated the pace of mainland expansion after it acquired Pacific Coffee, Hong Kong's second-largest coffee chain. The China Resources Vientiane City planned by China Resources Group in Zhengzhou is an one-stop shopping center, and Pacific Coffee is one of its important selling points.

As for the British Costa, Starbucks is coming, can it still be far away?

The "Coffee Movement" launched in Beijing and Guangzhou last year is spreading to Zhengzhou in the Central Plains. Coffee giants work so hard to compete for the coffee consumption market, which is about 70 billion yuan today and will reach 1 trillion yuan in 10 years' time.

More than a hundred "small and beautiful" coffee bar have sprung up in Zhengzhou

Before the arrival of the "big men", a batch of "small and beautiful" coffee bar has been silently growing in Zhengzhou since 2006. These coffee bar are hidden in high-rise office buildings, many of which cover an area of less than 100sq m.

Last year, Li Nan, who returned from studying in Europe, opened a coffee bar in the office building of Gomao 360 in Zhengzhou. "the owner of the nearby coffee bar shop has illustrators and minority record and magazine enthusiasts. Most of the customers are college students and white-collar workers. " According to her, each cafe in the building has a unique style, and customers taste not only coffee, but also the literary and artistic style of the store.

As an early owner of coffee bar in Zhengzhou, Mr. Wu, the owner of Abu Abu Cafe, embarked on the road of "hiding" in 2009.

"the start-up capital of this small coffee bar is only about 100000 yuan, while the rent of a store facing the street in the same area is three or four times higher." He said that at present, there are more than 100 small cafes hidden between buildings in Zhengzhou. Although only through Weibo, Douban and other online platform marketing, but also can accumulate a lot of customers, there is still a lot of market space.

Building Coffee bar has become the entrepreneurial "cradle" of coffee lovers, attracting more young people to take root in business.

China Coffee Trading Network: www.gafei.com

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