Nestle Pu'er Coffee Center expands Market demand for Coffee beans in Yunnan
Su Bo, president of Nestl é Greater China Food and Beverage Division, revealed that the coffee center is expected to invest 100 million yuan. Su Bo also said that Nestl é's coffee purchases in Yunnan have increased by 300% in the past three years, which further makes Yunnan a larger and more important part of Nestl é's global coffee supply. At present, the coffee purchasing season is gradually coming to an end. In the past two years, Nestl é has purchased a total of about 22000 tons of coffee in Yunnan. Nestl é will continue to expand its storage capacity in Yunnan, and plans to build new storage facilities with a capacity of 15000 tons, an increase of 50 per cent over existing facilities.
According to the data, Yunnan's total coffee production in 2012 was about 70,000 tons, of which 15% or 20% was supplied to Nestle, making Nestl é the largest buyer of coffee beans in the region. In 2012, Nestl é purchased 265 million yuan worth of Pu'er coffee beans, equivalent to 20 percent of local production.
A reporter from the Daily Business News learned that the "Nestl é Coffee Center" to be established with Pu'er City, Yunnan Province, is mainly composed of three parts: coffee planting training center, consumer experience center, and modern integrated warehousing and testing facilities.
In fact, the Nestle Coffee Center project is part of the long-term strategy of the Nestle Coffee Initiative. The Nestle Coffee Project, launched in 2010, plans to invest 2.6 billion yuan to launch coffee projects around the world by 2020.
In the view of Xiang Jianjun, a consultant researcher at CIC, Nestle's boost is conducive to the entry of Pu'er small-grain coffee into the global market, and in particular, it may have a certain impact on the European coffee market, which imports a large number of raw coffee beans. The cost of Yunnan coffee is lower than that of coffee beans from other producing areas of the same quality, and the establishment of a "Nestle Coffee Center" has undoubtedly rapidly expanded the market demand for Yunnan coffee beans.
It is worth noting that before announcing the establishment of a "Nestle Coffee Center" in Pu'er, Nestl é officially launched the research and development of new "Pu'er" coffee products in January 2013.
China Coffee Trading Network: www.gafei.com
- Prev
Starbucks purchase Farm to study New Coffee varieties and Rust Control methods
Starbucks has bought its first-ever farm in Costa Rica and plans to cultivate new varieties of coffee and test the prevention and control of coffee rust that afflicts the industry. Starbucks has bought the first farm in its history in Costa Rica, the Wall Street Journal reported.
- Next
Nestle is about to launch the world's first capsule tea maker
Tea ceremony is one of the representatives of Asian culture, brewing a good cup of tea knowledge is definitely no less than coffee. Have you ever thought about leaving all this trouble to the machine? Nestle Japan can now grant your wish, they decided to launch the world's first capsule tea maker SPECIAL.T on September 1, making good tea like coffee, you can drink it at the push of a button. Tea is exquisite,
Related
- Can you make coffee with 5g of beans? What is the minimum number of grams of coffee beans used for hand-brewed coffee? What brewing plan should I use for less flour?
- Why do Japanese people like to make coffee with flannel? What is the difference between flannel filter cloth and filter paper cup? What are the characteristics of flannel filter cloth for making coffee?
- A coffee shop drives customers out on the spot?! Store: No Chinese people are accepted
- Children suffocated and died after drinking pearl milk tea! Parents: The store did not inform the risk
- Can I put a thermos in a thermos pot to keep my coffee warm? Why does coffee not taste so good after it cools down? What is the most suitable amount of milk for latte?
- How to make coffee cream? Do I have to use instant powder for 400 hand-made coffee? What is the composition of coffee cream in Naples coffee?
- What is an authentic cappuccino? How to make cappuccino golden circles? What is the ratio of coffee to milk in a cappuccino?
- Can espresso beans be used to make hand-brewed coffee? What is the difference between Italian mixed beans and hand-made single beans? What are the characteristics of SOE coffee beans?
- Big battle! Mixue Ice City has opened three stores in the United States?!
- Lucky launches rice milk latte! Netizen: After drinking it, I thought I bought it an ordinary latte