Do you still want to open a cafe?

Wen | Shen Jiake (you and my hot mom have been authorized)

You and I have a micro comment.

Cafes are absolutely fatally attractive to women. When I was a poor student, I used to pick out the cheapest coffee shop with my roommate, and then stayed there with great enthusiasm for a whole afternoon, never to finish a small cup of coffee. My roommate stared at the blackboard with beautiful lettering on the wall, and burst into tears. Let's open one in the future. One day in a week, we will only keep ourselves and drink cappuccino every day. Just one day, huh? Then do it every day. What about the business? It depends on the mood, . After the joke, we had the cheek to ask for free lemonade refills, which was rejected by the shop assistant, and even went to the bathroom with the mentality of visiting and studying. Needless to say, this unreliable dream has never started at all, because the city is never short of dreams, but it really needs a cafe.

According to some statistics, people who love literature and art have two big dreams, one is a bookstore and the other is a coffee shop. Let's not talk about the bookstore. In the digital publishing era, it is really the trend of the times. Opening a bookstore can no longer make money, which makes people shy away. What more people talk about is the dream of opening a coffee shop. Even, cafes and bookstores are merged and opened together.

Do you want to own your own cafe? But you don't have much money, so let's raise money together and everyone will be the boss. At this time, there is often a person to stand up and take the lead in calling: let's open a coffee shop together.

So many people teamed up to spend money and began to daydream. When raising funds, they will express their feelings with the most beautiful slogans in Douban or chat groups: everyone is not in order to make money, but just to realize their dreams. So many shareholders, each with a few friends from the literary and art circles who like coffee, have a lot of turnover, at least they won't lose money.

It's a pity that the facts don't seem to be as good as they thought. Such a cafe, upside down, opened. After it came out, the business was slow and the door was deserted. In the city where I live, many cafes full of "dreams" have closed down.

I don't want to lose money. I just want to make my dream come true. It looks really beautiful. I would like to ask a question: those cafes that want to make money and operate seriously do not necessarily make a lot of money and it is very difficult to maintain. It is hard to imagine that cafes that do not want to lose money can survive.

It is said that Starbucks, which never talks about the dream of literature and art, sells a cup of coffee with a profit of only two or three yuan. And I still make the takeout and pack it. People who order a cup of coffee and sit in the shop for most of the day spend the most cost and contribute the least profit. The more literary and artistic young people and intellectuals are, the more unable they are to support the survival of cafes. What the cafe really needs is the commercial white-collar workers who need to pick themselves up and pack.

In Zweig's novel A letter from a strange woman, the woman, full of infatuation in her life at the end of her life, wrote a long, sad and moving letter, revealing her desperate love to a famous writer. The novel describes the depth and dedication of love based on a woman's most painful experience.

Look, there has to be an echo in the end. On the surface, deceive myself. I don't want it. I really don't want it. Actually, I do. I really want it. Fantasies and ideals are thus bewildered by the parties themselves.

Cafes that don't want to make money, unrequited fanatics, I think these people are all acting in the same play. They are not seriously prepared to do one thing, so they are not going to accept a bad outcome: cafes will close down if they do not make money, and partners will turn into enemies; people who are obsessed with secret love tend to end up alone and abuse themselves for the rest of their lives.

After the closure of the coffee shop, when they are loveless and lonely to death, such people are willing to accept the truth: doing business and falling in love are not charities, and not asking for anything in return is morbid.

Everyone has a dream, so in fact, the dream itself is no big deal. If you can't honestly face your most secular desires, you won't be able to reach the situation of innocence, earnestly making money, and blossoming and bearing fruit. Those who plant their dreams into figs end up writing a confession from a stranger and singing a sad cafe song. Only real dreams can be reflected into reality.

From "to live the life you want."

Jiangsu Phoenix Literature and Art Publishing House

Shen Jiake | the post-80s generation represents the writer, whose words are warm and cured, and grow up clumsily by virtue of writing. He worked as editor-in-chief of a magazine, ran newspaper news, opened a Taobao store, and is now a complete freelancer. Hope to be a person whose soul is always soft, don't let life be stubbornly stereotyped, do what you like, and live the life you want.