The first coffee culture hotel in Guangzhou is retro and fashionable.

Photo taken by Cheng Jingwei in a live performance by a big shot in the coffee industry.

Photo taken by Cheng Jingwei, a giant bookshelf two stories high in the hotel

Chinanews.com, June 22 / PRNewswire-FirstCall-Asianet / (Cheng Jingwei and Wei Pengzhu) in the 900 square lobby of the Caffeine Hotel, Hotel Theme of coffee culture in Guangzhou, two-story giant bookshelves, coffee bars and European-style "stoves" emit a strong retro atmosphere. Literary style is full of style and fashion, while wearing a western-style dress band to play nostalgic golden songs, people talk in small groups and taste fine coffee from all over the world. Quite cozy.

The reporter recently visited this characteristic hotel in Panyu, Guangzhou. The hotel lobby coffee bar provides 24-hour service and regularly launches activities to allow guests to participate in the elegant style unique to the coffee culture.

In addition to the social lobby, the hotel room is also filled with coffee culture, dark brown decoration, matching coffee utensils, and the thick Irish masterpiece Ulysses is standard in every room.

Xu Guanxiong, founder of coffee hotel and vice president of the brand, told reporters that coffee culture hotel is not just a hotel that provides coffee, but also integrates coffee, publishing, film, art and other cross-border factors of literature and art, and combines coffee culture with hotel space to create a hotel for busy business travelers who are free from tension and impetuous itinerary while meeting their inner high-quality needs.

Xu Guanxiong said that he hopes to use the cafe culture to make nervous travelers relax and enjoy the journey gracefully and warmly.

As a mid-range brand of Chinese hotel giant "Platinum Tao Group", coffee hotels have sprung up rapidly since its establishment in July 2013, covering many places in China, such as Guangzhou, Shanghai and Guiyang. At present, the number of contracts signed has exceeded 100. It is expected that a total of 250 hotels will be signed and 80 hotels will open in 2015.

Yao Yongda, an investor in Changlong store in Guangzhou, said that the culture and retro tone of the cafe are quite in line with the quality needs of today's residents. the hotel has been full almost every day since it opened, and the business is far more popular than he expected.

The reporter learned that at present, there are more than 200,000 mid-range hotels in the country, including three or four stars, but most of them are in the awkward position of having a brand but no quality and a stereotyped style. unable to adapt to the rapid rise of domestic middle-class business people with different needs for quality, huge demand and market gaps provide a huge growth space for mid-range hotels.

In recent years, domestic hotel groups have rushed to the mid-market, some hotel brands only upgrade the hardware of the original economy hotels, but some brands, such as coffee hotels, abandon the previous hotel only focus on a single star standard, starting from the consumer experience, rely on brand differentiation positioning, launch hotel brands that move the deep needs of consumers.

Source: China News Network