Case | Nestle: have a cup of coffee with a stranger
Author: Liu Qian Ceci collation | Source: media 360
Most people will ignore greetings to strangers, which may be due to people's defensive mentality. How to make two strangers close? Recently, Nestl é used a street device to prove that coffee is good for making friends. When these people showed up with two cups of Nestle coffee, the gap between strangers was broken.
Nestle Coffee has modified two traffic light buttons across the street in Germany, each with a small screen so that pedestrians on both sides of the street can see each other. When two people press the button at the same time, the machine starts to pour coffee for the user, and the two strangers get closer because of the coffee.
Through this set of simple outdoor devices, Nestl é allows two people who do not know each other to have a connection through the product and have a good time together. a total of 33 strangers high-fived each other, 285 waved to each other, and 839 smiled at each other.
Through the observation of the society, Campaign skillfully combines with its own products and conveys the brand concept, and makes consumers experience through simple design, which not only deepens the impression of the brand in the hearts of consumers, but also enhances the brand image of Nestl é. Let people have a new understanding of coffee, and this new impression is deeply related to the word "Nestle", that is, the three words "coffee", "good feeling" and "Nestle" are tied together cleverly.
Video: http://v.qq.com/page/m/i/z/m0157ynpiiz.html
- Prev
Why do both McDonald's and KFC begin to pay attention to the promotion of freshly ground coffee?
Food and beverage does not leave home, stay in such a busy area, on the basis of eating more, of course I hope you drink more; on the basis of what you want to eat, of course I hope you can come when you want to drink. By introducing freshly ground coffee, a more expensive drink, it can naturally increase ARPU (per capita consumption) or attract more passenger flow. McDonald's McCoffee is an old brand (since 1993)
- Next
No business, no harm, see the cruel truth of cat poop coffee!
Editor: Nizi Source: Red Meal Micro Magazine How much do you know about cat feces coffee? Maybe this article will help you understand cat shit coffee. First, let's take a look at an insider video of the cat poop coffee industry... http://v.qq.com/boke/page/x/0/0/x0133b5edx0.html Maybe after watching the video, everyone will feel a little uncomfortable, but this is a cat.
Related
- The more you look at it, the weirder it becomes?! Lucky linkage cup print three-eyed Tom Cat!
- Self-delivery modification was rejected! Customers come to the door and throw coffee angrily?!
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?