Case | Nestle: have a cup of coffee with a stranger
Author: Liu Qian Ceci collation | Source: media 360
Most people will ignore greetings to strangers, which may be due to people's defensive mentality. How to make two strangers close? Recently, Nestl é used a street device to prove that coffee is good for making friends. When these people showed up with two cups of Nestle coffee, the gap between strangers was broken.
Nestle Coffee has modified two traffic light buttons across the street in Germany, each with a small screen so that pedestrians on both sides of the street can see each other. When two people press the button at the same time, the machine starts to pour coffee for the user, and the two strangers get closer because of the coffee.
Through this set of simple outdoor devices, Nestl é allows two people who do not know each other to have a connection through the product and have a good time together. a total of 33 strangers high-fived each other, 285 waved to each other, and 839 smiled at each other.
Through the observation of the society, Campaign skillfully combines with its own products and conveys the brand concept, and makes consumers experience through simple design, which not only deepens the impression of the brand in the hearts of consumers, but also enhances the brand image of Nestl é. Let people have a new understanding of coffee, and this new impression is deeply related to the word "Nestle", that is, the three words "coffee", "good feeling" and "Nestle" are tied together cleverly.
Video: http://v.qq.com/page/m/i/z/m0157ynpiiz.html
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