The championship helps regulate the barista industry.

Fushan, June 24 (Reporter Guo Jingshui special reporter Lin Xu)"This barista championship is a brand competition created by local coffee industry organizations in China. The competition helps attract more aspects of society to pay attention to the barista industry." As a member of the barista national professional standard examination and approval group, Ji Ming, the judge of the first China Fushan Cup International Barista Championship in 2012 and president of Beijing Coffee Industry Association, expressed great emotion when accepting an interview with Hainan Daily reporter: in our country, barista used to be a neglected profession, the entry threshold is very low, many restaurant waiters brewed coffee several times, became the so-called barista.

The barista is a window into the coffee industry, and the level of the barista represents the level of the entire coffee industry. Ji Ming believes that at present, China consumes 3 cups of coffee per capita a year, while Japan consumes an astonishing 300 cups of coffee per capita a year. In comparison, the potential base of China's coffee consumption market is very large. "At present, the overall level of barista population in our country is in line with the current coffee market foundation. It is very urgent to improve the level of barista."

The division of labor in the coffee industry chain is very fine, from the planting of coffee beans to the initial processing, through transportation, storage links, then roasting, packaging, then coffee making equipment, and even to the terminal link coffee shop decoration, coffee cup design... Ji Ming believes that to become a good barista, we must start from coffee bean planting to understand, after each link must have a certain degree of understanding.

"Compared with other provinces in China, Hainan has a higher proportion of ordinary people drinking coffee." Ji Ming said that this championship focused on more than 10 countries and regions of the champion barista, as well as the world brista barista China champion barista players, they have a high professional level. Ten Chinese and foreign judges have served as judges of the World Barista Competition and China Barista Competition for many times, and have in-depth professional mastery of the coffee industry. Therefore, the competition helps to regulate the development of the barista industry.

(Editor: Leo)

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