The upgrading of Chinese coffee culture star baristas will be popular

Quietly, China's coffee culture and coffee market are being straightened at an astonishing speed. On July 2, 2015, the China Coffee Exhibition, sponsored by China Exhibition Group Beijing Huagang Exhibition Co., Ltd., was held at the China International Exhibition Center (Old country Exhibition). More than 200 enterprises from more than 20 countries and regions gathered in the capital Beijing to display cafes and surrounding products. A large number of viewers at home and abroad come to visit.

China is a country with a long tea culture, but with the development of economy, more and more young people are used to making coffee by making tea, and more business people like to talk about work in cafes. Even more people of insight are planning to open a coffee shop of their own, full of sentiment, romance and warmth.

Instant coffee rules the world, and fine coffee leads the future.

According to the organizer's "Coffee big data" analysis, more than 95% of young people have drunk instant coffee, saying that instant coffee dominates the world. But the exhibitions on-site boutique coffee beans, Nestle, Lavazza and other brands of household capsule coffee machines and other products have received more attention. In particular, the capsule coffee machine has become a new star of the times, and the market demand for people making espresso at home is enough to prove that fine coffee will become the mainstream in the near future.

Fashion drinks are watched by onlookers, coffee culture emphasizes innovation.

What should you do when the weather is too hot, bleary-eyed and tired? At the coffee show, "ice droplets" were worshipped; black coffee, molecular drinks, non-alcoholic cocktails and other dazzling fashion drinks aimed at "low-calorie" people attracted a lot of popularity. Coffee culture is not just coffee, innovative products enrich people's lives.

Industry activities have attracted attention, and coffee industrialization has been accelerated.

Master Culture (Master classroom) industry experts from Europe, Australia and the United States give on-site lectures to share the most avant-garde and practical information and tutorials. The "all-Star barista Show", which was unveiled by the new and old champions of the world barista competition, is even more crowded. Behind the hustle and bustle, there is a kind of rigor. Only by doing things carefully and deeply can we get rich returns, just like baristas.

You know, baristas are not just making a cup of coffee, they are creating a culture, and we can imagine that in a few years, people will only go to a coffee shop in order to taste the coffee made by a barista.

The bustling scene of the coffee exhibition reflects people's pursuit of coffee culture and people's new pursuit of quality life. Sponsored by the China International Exhibition Center, the exhibition aims to create a professional platform for coffee industry and coffee lovers to show different coffee cultures and cafes around the world with the theme of coffee and cafe culture. so that more people can enjoy the fashion and enthusiasm that coffee culture brings to life.

China International Coffee Fair (Cafe Show China) is willing to bring coffee culture together to decorate the quality of life.

Source: China.com