Correct some of your views on coffee? what is good coffee?
Since you click on this text, there is a 70% chance that you are a coffee lover, not because of hand disability. Then the kingdom of du du decided to use the limited time to give you a little practical coffee common sense, which may help you correct your coffee concept and better enjoy the taste of coffee.
Good coffee, VS bad coffee.
Nowadays, many coffee shops play the banner of baking boutique coffee, freshly ground fresh boutique coffee and selected coffee, so what is boutique coffee, how many coffee consumers know boutique coffee, and how many coffee shop operators know boutique coffee?
This is a big doubt, you know, in this country dominated by tea consumption, it is more difficult for people to accept coffee easily. even so, coffee consumption is still a popular commodity in China, and in order to let more people understand and accept coffee, there are countless baristas involved in it, and each barista is making different efforts in order to make coffee popular in the market.
It is generally believed that, compared with traditional coffee, boutique coffee has more prominent flavor and obvious characteristics, with specific producing areas and detailed farm division. However, Mr. Dodo believes that in fact, there is a basic difference between fine coffee and ordinary coffee, that is, the mode of production is different.
Looking back in history, traditional coffee makes profits by exploiting coffee farmers and meets the taste requirements by blending inferior coffee with each other, which is also the business model of most coffee companies, but boutique coffee has broken this model. bring a revolutionary progress to the coffee industry.
Like all industrially produced things, traditional coffee is subject to mass production and high profits, generally of poor quality and lack of rich taste and aroma. Some products can at best be seen as caffeine-rich drinks (caffeine can even be added to food after industrial extraction), a pattern that destroys the enthusiasm of coffee farmers and leads to a vicious circle.
Well, the above things you can buy in the supermarket, whether canned liquid coffee or powdered instant coffee, are "bad coffee" produced by an industrial assembly line.
The production process of boutique coffee
After excluding "bad coffee", we will carefully study the specific differences of various "good coffee" according to the production process of coffee.
A cup of "good coffee", its operators will pay more attention to the origin, pay more attention to the cultivation of coffee, improve the quality of coffee from the source, but also pay more attention to the treatment and situation of coffee growers. Their goal is to enable everyone in the coffee industry chain to get their own legitimate interests and make the whole industry develop healthily.
"good Coffee" will start from coffee farmers from major coffee producing areas around the world to grow high-quality coffee trees, carefully harvest the fruit and initially process it into raw coffee beans, and then transport them to every barista through coffee merchants.
Baristas will choose to use a single variety of coffee beans or mix them with different varieties of coffee beans, depending on their use. After professional roasting processing, raw coffee beans will become different degrees of cooked coffee beans, their tastes are also different. Ripe beans need to be ground, brewed, and added milk, sugar and ice according to taste. All in all, a delicious cup of coffee has to go through such a complicated process before it can finally be delivered to you.
Good coffee starts with planting.
There are four kinds of coffee trees in the world, of which only two are of real commercial value and have been planted in large quantities. One is the Elaraby species (ARABICA), and the other is the Robasta species (KOBUSTA).
Generally speaking, almost all fine coffee comes from coffee beans grown in Arabica. So, when you see McDonald's advertising like this, of course they want to tell you that their coffee is delicious. But don't be easily convinced, because not all Arabica beans are carefully selected, because a lot of the coffee you drink is actually blended, including a variety of small cafes. And your favorite Starbucks or diffuse coffee.
Espresso and individual coffee
The main coffee producing areas in the world are in the tropics between 25 °N and 30 °S. The elevation, soil, climate, planting level and treatment methods of each producing area will affect the flavor of coffee beans.
Baristas will use individual coffee beans or a blend of several beans to make coffee according to demand. From an appreciation point of view, the two can be said to be very different:
Individual coffee: the pursuit of true expression of the original flavor of coffee beans, the more real the better, the purer the better, any carving, camouflage or correction is not desirable.
Espresso (including fancy coffee): focus on innovation, the purpose of innovation is to create a different, pleasant taste pursuit, complex and integrated, balanced and unified.
So when you see these names, you probably know whether the coffee belongs to individual coffee or mixed beans.
Combine beans to produce espresso
To put it bluntly, espresso is all based on espresso, with water, milk, cream, sugar and other contents to produce different flavors, and then someone gives them all kinds of good-sounding names.
The main factors that affect the taste of espresso are as follows:
1. The mixing ratio of beans
2. The fineness of grinding
3. The time of pressing extraction
4. The degree of froth.
5. Other added ingredients.
Oh, by the way, the most important thing depends on the mood of the barista that day.
Single bean produces high-quality coffee
On the other hand, the purpose of individual coffee is to try to show the different flavors of each kind of coffee from different places, such as Mantenin in Indonesia, which is rich and mellow, suitable for medium-depth roasting, while Ethiopian beans are rich in fruity aromas. suitable for shallow roasting. (this intuitive feeling is the same as tea, cooked Pu'er is very black, while raw Pu'er is light, and coffee is the same principle.)
Knowing this, you will know what the following names mean:
Brazil Santos, Columbia Super Cymbidium
Ethiopian Yejia Xuefei Solar G1 Red Cherry Project
Ethiopia Yejia Xuefei washing G2, Ethiopia Sidam G2, Ethiopia Harald G4
Mantenin, Goshu Mountains, Sumatra, Indonesia
Guatemala Vivette Nango
Peruvian organic
Costa Rican Tarazu SHB, Costa Rican honey treatment
Through the above knowledge, you now know the difference between "good coffee" and "bad coffee", the difference between Arabica and Robsta, and the difference between individual coffee and espresso-so, what is boutique coffee?
It's not sold in a big supermarket!
What's sold in McDonald's is not!
It's not sold in Starbucks!
Boutique coffee is a single coffee, after careful selection, there are strict restrictions on planting, processing, roasting, grinding and extraction.
Now you know, right?
Source: official account of Wechat [Kingdom of du]
- Prev
After the coffee accompanies you, the coffee shop on the island is trapped and the tide coffee shop joins the market
Recently, Shangdao Coffee has fallen into the tide of closing stores, many franchisees have withdrawn from the franchise system, and the news of setting up their own doors has occupied the headlines of the industry. this is another bloodshed in the coffee joining market after coffee accompanies you. Coffee accompanies you and Shangdao Coffee. In the coffee chain, one is Korean upstart, the other is Taiwan ace. In China, this is recognized as the largest in the world in the next 10 years.
- Next
Coffee shop marketing: how to sell a cup of coffee to white-collar workers?
White-collar consumer coffee, buy is as an elite sense of existence, the brand is just a carrier. In a word, this is called bigger, which sells for more money than affection. Recently, another small partner resigned with confidence to start a business. Forgive me for using the word again, but if you also live in Beijing or Shanghai, you will understand how I feel. This time, my friend brought a newly packaged coffee.
Related
- Can I put a thermos in a thermos pot to keep my coffee warm? Why does coffee not taste so good after it cools down? What is the most suitable amount of milk for latte?
- How to make coffee cream? Do I have to use instant powder for 400 hand-made coffee? What is the composition of coffee cream in Naples coffee?
- What is an authentic cappuccino? How to make cappuccino golden circles? What is the ratio of coffee to milk in a cappuccino?
- Can espresso beans be used to make hand-brewed coffee? What is the difference between Italian mixed beans and hand-made single beans? What are the characteristics of SOE coffee beans?
- Big battle! Mixue Ice City has opened three stores in the United States?!
- Lucky launches rice milk latte! Netizen: After drinking it, I thought I bought it an ordinary latte
- Remove the perimeter! Naixue's largest flagship store in the world quietly closed!!
- Manner Co-branded Cup is a literary style?! Netizen: I almost didn't recognize it
- How to make bubble ice American so that it will not spill over? Share 5 tips for making bubbly coffee! How to make cold extract sparkling coffee? Do I have to add espresso to bubbly coffee?
- Can a mocha pot make lattes? How to mix the ratio of milk and coffee in a mocha pot? How to make Australian white coffee in a mocha pot? How to make mocha pot milk coffee the strongest?