Starbucks promotes ice drop coffee in 19 selected stores in China.

Whether you are a coffee lover or not, it is heroic to swallow a cup of hot coffee in this season. So, since you can't change the weather, Cold Brew is a good choice right now.

In the past, ice drop coffee was common in independent cafes that had certain requirements for coffee quality. It is different from simply adding a few pieces of ice to hot coffee to cool down, and unlike using hot water to release the fragrance of coffee beans, it must be extracted with special equipment, plus ice water, cold water or ice cubes. Ice droplets leak out bit by bit by using cold water to infiltrate the water pressure due to the compatibility of coffee itself with water. Given that the process is very slow, the process of making ice drop coffee can take several hours.

But compared with dozens of seconds of espresso concentration, 1 minute siphon stirring, 3 minutes of hand brewing coffee, ice drop coffee adds more time cost, should also have a different flavor. At the same time, according to coffee bean flavor, extraction time, water quality and other variables, the flavor of ice droplets is also different. For a coffee shop, ice droplets are made one day and can be sold the next day.

Not long ago, Starbucks announced that the craftsmanship product entered their North American market as a resident product four months after its launch, not forgetting to mention that the gimmick behind it "took 20 hours to make delicious" and priced 450 milliliters at $3.25 a cup, 60 cents more than iced American coffee. In less than a month, Starbucks China also announced that it would welcome this product.

Since yesterday, Starbucks has limited daily supply of ice droplets in 19 selected stores across the country. Since it is selling well, the beans it uses are naturally in this category. Among the five ice drop optimized coffee beans certified by Starbucks Global Coffee Research and Development Center, domestic stores use Zhenxuan "Peruvian Amazon coffee beans", while its price is 44 yuan for Tall cup 360ml and 49 yuan for Grande cup 480ml.

Starbucks has introduced this product coffee to the Chinese market so quickly this time, in addition to the latter's undisputed position as its most important global market, it is also obvious that it has more confidence in the coffee perception of Chinese consumers. at least more willing to taste fresh.

(source: Ma Ningyi, author of Curiosity Daily)