Starbucks promotes ice drop coffee in 19 selected stores in China.
Whether you are a coffee lover or not, it is heroic to swallow a cup of hot coffee in this season. So, since you can't change the weather, Cold Brew is a good choice right now.
In the past, ice drop coffee was common in independent cafes that had certain requirements for coffee quality. It is different from simply adding a few pieces of ice to hot coffee to cool down, and unlike using hot water to release the fragrance of coffee beans, it must be extracted with special equipment, plus ice water, cold water or ice cubes. Ice droplets leak out bit by bit by using cold water to infiltrate the water pressure due to the compatibility of coffee itself with water. Given that the process is very slow, the process of making ice drop coffee can take several hours.
But compared with dozens of seconds of espresso concentration, 1 minute siphon stirring, 3 minutes of hand brewing coffee, ice drop coffee adds more time cost, should also have a different flavor. At the same time, according to coffee bean flavor, extraction time, water quality and other variables, the flavor of ice droplets is also different. For a coffee shop, ice droplets are made one day and can be sold the next day.
Not long ago, Starbucks announced that the craftsmanship product entered their North American market as a resident product four months after its launch, not forgetting to mention that the gimmick behind it "took 20 hours to make delicious" and priced 450 milliliters at $3.25 a cup, 60 cents more than iced American coffee. In less than a month, Starbucks China also announced that it would welcome this product.
Since yesterday, Starbucks has limited daily supply of ice droplets in 19 selected stores across the country. Since it is selling well, the beans it uses are naturally in this category. Among the five ice drop optimized coffee beans certified by Starbucks Global Coffee Research and Development Center, domestic stores use Zhenxuan "Peruvian Amazon coffee beans", while its price is 44 yuan for Tall cup 360ml and 49 yuan for Grande cup 480ml.
Starbucks has introduced this product coffee to the Chinese market so quickly this time, in addition to the latter's undisputed position as its most important global market, it is also obvious that it has more confidence in the coffee perception of Chinese consumers. at least more willing to taste fresh.
(source: Ma Ningyi, author of Curiosity Daily)
- Prev
The cafe features the operation of a bank and becomes a cafe.
Bank of America (Reuters) in response to the need to reduce the financial network, the Bank of the United States has hired manpower and even converted the branch city into a coffee shop, but customers have received different responses to the new marketing methods. ■ Firms across the country are tossing out their tellers, adding salespeople and remaking their
- Next
The coffee is so wonderful that even Sanliu is concerned.
The Happy Tilla flower made by t caf is very lovely. (photo taken from t caf Facebook) t caf Facebook t caf produced a small soldier Laihua, lifelike shape. (photo from t caf Facebook) before t caf, located in Tianmu, because the previous "yolk Brother" coffee was so vivid that netizens shared it wildly, Sanrio sent a warning letter, and Sanrio authorized products such as Egg Yolk Brother, Hello Kitty and Gemini Xingwa in the future.
Related
- The more you look at it, the weirder it becomes?! Lucky linkage cup print three-eyed Tom Cat!
- Self-delivery modification was rejected! Customers come to the door and throw coffee angrily?!
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?