Fuzhou Rong fast food restaurant bakery grabs the beach coffee market
After McDonald's, on the 16th, Wallace, the largest local fast food restaurant in Fuzhou, also began to upgrade its restaurant and enter the coffee market, and its two stores in the urban area launched coffee products after renovation. It is said that Wallace's entry into the coffee market is currently only a pilot project, and other conditions are ripe and will be promoted to more stores.
The reporter learned that Wallace is not the only fast food restaurant to enter the coffee market. Just over a month ago, McDonald's Fuzhou market announced the opening of McCoffee. So far, McDonald's has launched this business in many stores in Fuzhou. According to reports, 80% of McDonald's stores will add similar "cafes" in the future.
As a matter of fact, apart from fast food restaurants, many people will notice that in the past two years, more and more bakeries in Fuzhou no longer simply sell bread, but have added a lot of coffee products, and like restaurants, they have added leisure tables and chairs for consumers to eat in. For example, two years ago, there are more than 10 branches in Fuzhou, and there are also several Bread Xinyu in Fuzhou.
Entering the coffee market, all enterprises say that it is to adapt to the new market demand. In an interview with reporters, many enterprises said that entering the coffee market is optimistic about this growing market cake. Wallace official said that coffee used to represent the "petty bourgeoisie sentiment", but now it is obviously different, and young consumers have generally accepted it, so Starbucks is very popular as soon as it enters Fuzhou. McDonald's said that 20 years ago, the generation of core consumers who had just entered China had grown up, and now the core customer base is 18-28-year-olds who may no longer like soda and will prefer coffee instead.
A person from the Fujian Coffee Industry Association said on the 16th that there are hundreds of coffee shops in the streets of Fuzhou, the coffee consumption market in Fuzhou is also getting bigger and bigger, and the monthly consumption of coffee beans has already exceeded 2 tons, with an annual growth rate of about 25%. If converted into cups, Fuzhou currently consumes more than 140000 cups of coffee a month. (Fuzhou Evening News reporter Xie Tongling)
(responsible Editor: Leo)
- Prev
Environmental protection decoration of Taipei coffee shop saves 30% of electricity bill.
There is a super-energy-saving coffee shop in Taipei. On the roof, operators choose energy-saving thermal insulation panels, coupled with wood decoration, and replace the lamps with corrugated paper lamps. Even Rain Water can recycle and reuse, saving 30% of the electricity bill every month, which is very environmentally friendly. There are electricity-saving people in southern Taiwan and green electricity-saving coffee shops in northern Taiwan. in general, when cement buildings are exposed to the west, the indoor temperature will
- Next
McDonald's plus McCafe recruits 70,000 people
McDonald's, a global fast-food chain, has announced plans to recruit 7000 employees in Shenzhen. A reporter from the Daily Business News learned that McDonald's plans to hire 70,000 employees across the country this year. Since its entry into the Chinese market, the total number of employees in the country is about 80,000, and nearly double the number of new employees within a year. What is McDonald's thinking? Meanwhile, McDonald's said
Related
- How does coffee break out of rich layers? Which is better, washed coffee beans or sun-dried coffee beans?
- What are the five ways to drink American coffee? What is the difference between American coffee and Long Black? How to make quicksand ice American style? How to pull flowers in American coffee? Can I take milk in American coffee?
- What's so good about Blue Mountain, which ranks first in the world's top coffee beans? What grade does Blue Mountain Coffee belong to? What are the characteristics and taste of Blue Mountain Coffee?
- How to draw flowers in American coffee? Can American coffee draw flowers? What is the principle of latte flowers? How to kill the milk foam of coffee flower?
- Is it better to use lightly baked beans or deeply baked beans for mocha pot coffee? How to use and make a mocha pot! What should I do if the Mocha pot has a splash problem?
- What does special coffee mean? What beans are the best to make special coffee? Do you make special coffee with espresso or cold extract? Why is specialty coffee the "cocktail" of the coffee industry?
- Coffee shop specialty American production ratio step by step tutorial KFC apple bubble American practice
- What is the difference between the foam of a latte and white cappuccino? How thick should Latte's milk foam be made? What's the difference between a cappuccino and an Australian white latte?
- The right way to drink espresso! How to drink coffee best? Do I have to gulp dirty coffee?
- Take restrictions! Starbucks takes action to crack down on "coffee workers"