The coffee shop specializes in operating the "air selling" cafe in Hangzhou.

□ Cai Jihuang

Wulin Road is a very lively place in Hangzhou. There are many shops of all sizes. Among them, there is a "Fantasy Cafe" that has been relatively popular recently. In addition to fashionable decoration and exquisite food, the most eye-catching thing is probably the "one yuan air purification fee" here. There are eight air purifiers on the three floors of the museum, which are several times larger than ordinary households. On each table, there is a pink label printed with the words "air purification fee of 1 yuan/person".

"It was probably February this year. We started collecting this air freshener fee. Everyone thought it was fresh and controversial. It even attracted several media reports and discussions." Cafe owner Zhu Ze said.

Zhu Ze's hometown in Hangzhou Lin 'an, located in the west of Hangzhou, mountains rolling, the air is famous for its good. Last year, Lin 'an City Tourism Bureau launched a can containing "Lin' an good air," priced at 10 yuan to open the bottle, causing a very warm response, but we all know that the Tourism Bureau sells good air, intended to improve

The popularity of the local excellent environment creates momentum for Lin 'an tourism. Zhu Ze's promotion was truly a "practical version".

"At first, the dispute was really big. There were no lack of customers who went to the Price Bureau to complain. The staff of the Price Bureau came, and I told them that each purifier would cost 9000 yuan, plus the cost of electricity, and I would charge 1 yuan. I really couldn't get back the cost. I really didn't do it for the money. Some people say that I am 'hyping' and making gimmicks. In fact, my purpose is very simple." Zhu Ze said, He especially love clean, Love to enjoy good air, To environmental sanitation requirements are very high, The floor of the store is to take towel scrub, Many times are personally to teach employees to do hygiene. "The 1 yuan air purification fee is actually to let everyone enjoy the good air in the store, but also pay attention to and cherish our good air and our living environment. It can also be regarded as an advocacy for civilization." he said.

Slowly, coffee shop old customers up, everyone to 1 yuan air purification fee acceptance is also higher and higher, this year's Children's Day, the whole museum is full of popularity, many parents love to bring children here, because "delicious","clean". "I think everyone should pay more attention to the environment, after all, it is our most important asset." One yuan as a reminder should be supported." A guest said.

"Now, about one customer out of every 100 customers occasionally complains. Our waiters can explain it to him and often accept it." Zhu Ze smiled. In addition to this cafe, he also runs a porridge shop in Hangzhou, employing all elderly people from Lin 'an village, mostly over the age of 60. "Many elderly people in their hometown, their children go out to work, in order to subsidize the family, the elderly will do some contract work, very tired, money is also small." Zhu Ze thought of the idea of opening a porridge shop, opened the shop adjacent to the West Lake scenic spot, let more than a dozen old people come to the shop to cook porridge to make Lin 'an snacks, food and accommodation pay wages, rent is not expensive, expenses are also large, but he has been insisting, business is quite happy. "The porridge cooked slowly by the old people is very delicious. Everyone often says that there is a kind of 'grandmother's home'. The old people like working here. They really earn money and improve their lives."

Zhu Ze said, Maybe after a while, He will also try to open a homestay, Or open coffee shop, Porridge shop, No matter what style, To add some public welfare elements, Pay attention to some social effects,"Let people enjoy leisure life at the same time, Also can more for the people around, Around things to use their brains."

Source: China Tourism News