How many global brand coffee shops do you have?

Unlike Gucci's coffee shops in Italy and Japan, the restaurant in IAPM in Shanghai is called "1921 Gucci". It implies the date when the Italian luxury brand was founded in 1921, when it was just a small door in Florence selling imported suitcases.

GUCCI's first coffee shop, which opened in 2006, is located in Milan's famous Galleria Vittorio Emanuele II promenade, surrounded by super boutiques from all over the world.

The treasure of the town shop here is not coffee, but GUCCI chocolate used to match coffee! These double G "sweets" specially invite international pastry master Ernst Knam to design and produce, standard cubes, decorated with different double G patterns, as well as a variety of flavors. The taste of chocolate varies slightly depending on the time of day, slightly sweeter in the morning and slightly bitter in the afternoon.

▲ Herm è s opened the cafe CAFE MADANG to Seoul Myeongdong, which has the iconic orange visual elements. In addition to the H-shaped Chocolate Ice Cream, exquisite white porcelain coffee cups, this coffee shop has a lot of books, the overall spatial layout is very LOCAL, into Korean-style leisure.

▲ is next to the Herm è s Museum Promenade in the coffee shop, which is definitely worth visiting.

George Giorgio Armani was already unhappy with acting as a clothing label at ▲ 's Cannes Film Festival in 2013. On the evening of May 22, the Group unveiled its fourth Armani boutique in France and opened the world's first Armani caf é Armani concept Caf é in Cannes. The opening reception was hosted by Roberta Armani, George Armani's niece. The site opened by Armani is located at 42 Croisette Avenue.

▲ Armani Caff è has a huge private open-air area that can accommodate up to 70 guests, and the interior design and furniture are carried out by Armani/Casa, a household brand of the same group, offering breakfast, lunch and appetizers, as well as some authentic Italian cold food as appetizers in the afternoon, while the menu is designed by Soriano Meloni, executive chef of Armani Group headquarters in Milan. It also sells chocolates, cookies, coffee, tea bag sets and soda from the Armani/Dolci brand.

▲ Agn è s B. Open a coffee shop "Le Pain Grille" in Hong Kong. Agn è s B. is a famous French brand. Simple, pretty little women's clothes are popular, bringing out many related brands, such as the lovely canvas bag Agn è s B. Voyage. There are already three Agn è s B. coffee bars in Hong Kong, which are located in Central, Kowloon Tong and Causeway Bay.

▲ Le Pain Grille means grilled bread in French.

It has something to do with the warmth and comfort the restaurant is trying to convey.

▲ Burberry expanded its London flagship store last month to add a coffee shop; the Thomas's coffee shop under Burberry's Regent Street brand, located inside the brand's flagship store, echoes the brand's clothing store in black and white. Open seven days a week, in addition to classic English cuisine, but also serve tea and wine.

The gift area of ▲ Cafe sells exclusive items such as Burberry home furnishings and travel accessories.

The VIP service that can be customized on the spot is its extended selling point.

▲ shocked Ralph Lauren, the American fashion brand of New York Fashion week with 4D technology, opening the brand's first coffee shop, Polo Bar, in its flagship store on Fifth Avenue in New York. New York fall / Winter Fashion week 2015, the official recommended place to stay, Polo Bar ranked first, the absolute new landmark of New York.

▲ Polo Bar offers organic coffee from Africa, Mexico, Central and South America

And Ralph Lauren's favorite dessert sale.

People in the industry believe that "buying big-brand bags can't be done very often, but you can definitely drink coffee and eat." Many people also enjoy this new sense of satisfaction, or "new show-off".... Big brands may plan a comprehensive store transformation in the future to turn the best stores into a lifestyle type and increase customer adhesion. " Luxury brands are gradually changing from selling brands and products to selling lifestyles, and restaurants are naturally part of the brand's way of life.