Fashion Brands Are Adding Coffee Bars to Stores

In London’s trend-forward Shoreditch district, shoppers can now find more than just clothes—they can grab a coffee, get a haircut, or browse bikes and home goods, all under one roof. But this isn’t a lifestyle megastore. It’s the new concept shop from British fashion brand Ted Baker. If you’ve ever wondered why your favorite clothing store now serves espresso, this new retail model has the answer.

Ted Baker’s 6,000-square-foot Moore concept store, which opened on June 5, includes a coffee bar offering selected beans and in-store roasting, alongside fashion, beauty, and lifestyle products not found in typical Ted Baker outlets. That’s right: you can buy a shirt and a cup of coffee in the same visit.

What Is the Moore Concept Store?

The Moore concept store is Ted Baker’s largest and most ambitious retail space to date. Located in London’s creative hub Shoreditch, the store spans 6,000 square feet and goes far beyond clothing. In addition to men’s and women’s fashion, bags, shoes, and cosmetics, the store features a dedicated coffee bar serving specially selected coffee beans and offering roasting services on-site.

Beyond fashion, the store stocks lifestyle products you won’t find in a regular Ted Baker location—items like bicycles, home goods, music, and even a barber and beauty section. The store also carries licensed accessories such as sunglasses and shoes. According to the brand, all fashion items are personally chosen by Ted Baker himself, the brand’s founder and self-described “shirt expert,” adding a curated appeal for loyal customers.

How Does This Compare to Other Fashion Retailers?

Ted Baker’s approach may seem novel, but it follows a path paved by other retailers. Fast-fashion giants like H&M and Topshop have long offered one-stop shopping with added services. Topshop’s flagship Oxford Street store, for example, includes not only clothing and sub-brands like Miss Selfridge, but also a restaurant, hair and nail salons, and a tax refund desk.

Compared to these, Ted Baker’s Moore store is relatively conservative. It hasn’t yet embraced trends like vintage markets or immersive cultural experiences. Yet it still blends multiple retail functions—fashion, food, beauty, and lifestyle—into a single destination, a model seen globally with brands like Urban Outfitters in the U.S. and Muji in Japan, both known for their cohesive product and cultural identities.

Why Are Fashion Brands Adding Coffee Bars?

The inclusion of a coffee bar reflects a broader shift in retail strategy. As brick-and-mortar stores face competition from online shopping, brands are turning to experiential retail—offering services and environments that can’t be replicated online. A coffee bar adds a reason to visit, stay longer, and return. For Ted Baker, the coffee offering is both a value-add and a way to deepen customer engagement beyond clothing.

This trend also signals a shift toward lifestyle retail, where brands aim to represent not just products but a whole way of living. By integrating coffee, fashion, and personal care, brands create a holistic environment that resonates with modern consumers looking for convenience and experience in one place.

Frequently Asked Questions

What is the Moore concept store?

The Moore concept store is a 6,000-square-foot Ted Baker retail location in London’s Shoreditch district. Opened on June 5, it combines fashion, beauty, lifestyle products, and a coffee bar offering selected beans and in-store roasting. It also includes sections for bicycles, home goods, music, and barber and beauty services—items not found in typical Ted Baker shops.

Does Ted Baker sell coffee?

Yes, the Moore concept store includes a coffee bar that offers selected coffee beans and in-store roasting services. While Ted Baker is primarily a fashion brand, this store expands into food and beverage with a dedicated coffee offering.

What other products are available at the Moore concept store?

Besides clothing and accessories, the store sells lifestyle products such as bicycles, home goods, music items, and offers services like barbering and beauty treatments. It also includes licensed products like sunglasses and shoes.

How is Ted Baker’s concept store different from Topshop’s?

Ted Baker’s Moore store is more curated and less experiential than Topshop’s Oxford Street flagship, which includes a restaurant, salons, and a vintage market area. Ted Baker’s approach is currently more conservative, though it still combines fashion with coffee, beauty, and lifestyle services.

Why are fashion stores adding coffee bars?

Coffee bars help fashion retailers create a reason for customers to visit in person, encourage longer stays, and enhance brand engagement. They’re part of a broader trend toward experiential and lifestyle retail, combining products with services that can’t be offered online.

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