Now it's embarrassing to say that you are a fashion brand even if you open a shop and don't sell coffee.

If you want to buy it, buy it from head to toe, and have a cup of coffee to do your hair. Ted Baker has also opened a concept store in London.

Photo Source: Internet

If you go to the British fashion mecca Shoreditch recently, you can check out the new store of British fashion brand Ted Baker there.

Ted Baker opened its 6000-square-foot Moore concept store on June 5, offering a selection of coffee beans and baking services, in addition to men's and women's fashion, bags, shoes, makeup and so on. In addition, consumers can also stroll through lifestyle products and services that are not available in other Ted Baker stores, such as bicycles, home furnishings, music, hairdressing and makeup areas.

In addition to Ted Baker's own clothes and accessories, the store also includes sunglasses, shoes and other franchised brands. According to the official website, the fashion items in the store are personally selected by Mr. Ted Baker, who is known as the "shirt expert". This has a good appeal to loyal buyers of brands.

The name "Moore concept store" sounds mysterious, but compared with many flagship stores of fast fashion brands, Ted Baker has not made much of a breakthrough. Before Ted Baker tried to experience collection stores, one-stop shopping and stores that integrated make-up, beauty and other lifestyle services had been used by lower-priced brands such as Himm and Topshop. Topshop, a fast fashion brand also from the UK, also has a department store on Oxford Street, which not only has its own clothing, but also sells its other sub-brands, such as Miss Selfrige, as well as restaurants, hair and nail salons, and tax refund offices.

Ted Baker seems conservative at present, unlike Topshop, which can open up a retro bazaar at will in the store to meet the trend of young people pursuing retro (Vintage) culture in recent years. In fact, this kind of store operation mode has representatives all over the world, the United States has Urban outfitters, and Japan's MUJI is also very close to it in the concept of product quality and store culture.

Source: interface author: Zhou Zhuoran