The Story of an American and Pu'er Coffee

For most Pu'er people, Mini Coffee is a slightly unfamiliar name. It is headed by tim, a handsome guy from the United States. The main coffee brand of Mini Coffee is translated into Chinese-Hamini. This is a kind of boutique coffee beans, and its production process completely follows the standard technology of fine coffee. Most of the coffee here is exported abroad, but many Pu'er people who have drunk Hamini coffee will say, "onemore."

● doesn't make money.

I just want to share the good things with you.

Tim speaks fluent Chinese, warm and talkative. But before 2008, he didn't even know where Pu'er was. Studying business in the United States, he should have engaged in trade in a big city like New York, but he couldn't help yearning for Yunnan, so he and his wife came to Yunnan in 2008 with a dream.

At the first stop in Yunnan, tim chose Yuxi, because if you want to communicate with people here, you must learn Chinese well. At Yuxi normal College, tim and his wife learned to speak fluent Chinese.

Tim loves coffee. In 2010, he joined Mini Coffee to work. At Mini Coffee, his first job is to promote coffee. From selling 30 to 40 kilograms of boutique coffee a year to 5 to 10 tons of coffee a year, tim has made a lot of efforts. After coming to Pu'er, he found that the local climate was very suitable for growing coffee, and the quality of the coffee planted was also very good. He also found that the coffee culture of Pu'er is very different from that of foreign countries. People like to add fresh milk and granulated sugar to their coffee, and they do not pursue the most authentic coffee like foreigners, but here has a unique advantage in growing coffee. He planned to create a fine coffee producing area in Yunnan.

"at first, I was looking for fresh beans suitable for making boutique coffee in Pu'er, just to meet my needs and do something I like." Tim told reporters that after coming into contact with local farmers in Pu'er, the simplicity and intentions of local ethnic minorities gave him the idea of making boutique coffee bigger and more professional. So he began to go to the village to help local ethnic minorities build water conservancy facilities and provide boutique coffee cultivation technology.

Recalling the beginning of making boutique coffee, tim said he was really tired, but very happy. He needs to run around the village for a long time, looking for suitable fresh beans. The collected fresh beans should be processed in accordance with the unified technology, and constantly summarize and adjust in the processing process. In the process of making boutique coffee, he needs to deal with all kinds of people, in which he can share different stories with different people. In his opinion, it is the best way of life to have coffee and tell his own stories with people from different places and speaking different languages.

Today, Mini Coffee has opened up its own market overseas, and every year companies or individuals want to become new customers of Mini Coffee.

Tim told reporters that Hamini Coffee under MineCoffee has a pronunciation similar to the English word "harmony", meaning "harmony and harmony". This, as he thought at first, regards coffee as a kind of sharing and conveys a kind of friendly feeling. His goal is not to make money, but to do what he likes with enthusiasm and share what he thinks is beautiful with everyone. He can find a sense of pride in this sharing.

Where is the best coffee in ●?

That's where home is.

In 2014, tim moved the company from Kunming to Pu'er.

"I have been promoting coffee in Kunming, but Kunming is too far from the planting base. Pu'er is not only a place where beautiful coffee can be grown, but also a very good environment, a very comfortable place, and the people here are also very good. " Speaking of Pu'er, tim is full of admiration. "in addition to promoting technology at the planting base, I like the ethnic minority customs of Pu'er, the local scenery is very beautiful, and I prefer to exchange coffee with Pu'er people and share the stories brought by coffee."

When asked by a reporter about the attraction of Pu'er coffee to him, tim said that Pu'er people's intention and investment in coffee cultivation is to attract.

"the environment of Pu'er is very beautiful, so it is very suitable for growing coffee. But the environment is not enough. The Pu'er people's dedication to growing coffee is touching. My partner is a native of Pu'er Hani. He began to grow coffee in Lancang as early as 1980. When he started growing coffee, he insisted on using environmentally friendly organic fertilizer and paid great attention to the ecological environment and the quality of coffee. This intention is the same as our idea of making boutique coffee. "

"I love all the good coffee and admire the farmers who make it with all their heart. Although it has a different culture from the local farmers in Pu'er, it is also a process of learning from each other in the process of mutual communication. They work very hard every day, from seeds to cups, to provide every customer with high-quality coffee. "

At present, tim is preparing to take the team to the planting base to have a coffee farm experience. for the future, he said: "I love Pu'er coffee. Home is where the best coffee is."

● cultural collision

The same taste of Pu'er coffee and Pu'er tea

The reporter and tim discussed the "collision" between coffee and tea, and tim's answer was "the common spiritual pursuit under different carriers."

"when foreigners drink coffee, they don't have many of the etiquette of the Chinese tea ceremony. But whether it is coffee for foreigners or tea for Chinese, it can not be defined by simple products. Tea and coffee are quite different in taste, but they share a common 'sharing culture' and concept of life. Leisure, a cup of coffee, a cup of tea, can constantly let everyone's heart filled with rich, delicate, lasting taste and emotion. I believe that behind every cup of coffee or tea is a story to share with others. "

As a coffee brand that has not been established for a long time, tim said that it hopes to combine foreign coffee culture with Pu'er tea culture and make coffee drinking as a new fashion lifestyle.

Tim praises the "coffee culture" that has sprung up in Pu'er in recent years. "the most perfect coffee is the fine product that is planted with your heart."

Speaking of the future of Pu'er coffee, tim praised the Pu'er municipal government's support to the coffee industry in recent years: "Coffee has been listed as one of the 'three treasures of Pu'er', and the government has given great support to coffee cultivation. Especially in recent years, Pu'er began to pay attention to the cultivation of boutique coffee, which played a positive role in the promotion of boutique coffee. "

Tim also gave his own suggestions for the future development of Pu'er coffee. He said: at present, commercial beans still account for nearly 70% of the market, but there is still a broad market for fine coffee abroad. He hopes that in the process of planting fine coffee, there should be reasonable planning and do not blindly carry out the cultivation and transformation of fine coffee. When in the foreign market to build Pu'er coffee into a boutique brand, and then slowly change the demand of the domestic market.

Source: Pu'er Daily