The most luxurious coffee shop Nike spends 1.1 million to build a coffee shop at its headquarters.

Nike, as the world leader in sports brands, its every move is the focus of attention from the outside world. Nike will expand its Portland headquarters with two new buildings and at least two garages added to the complex, according to the Portland Business Journal. Nike has applied for 148 permits to build new buildings in Oregon since February.

Creative ads shot by ▲ Nike for its athletes

The building of Nike headquarters is named after its famous sports stars, such as the Tiger Woods Building and Michael Jordan Building, as well as the Liu Xiang Building and Li Na Building of Nike headquarters in China. One of the two new buildings will be named after Mia Hamm, a famous American women's football player. As one of the most promising players in the history of American women's football, Hamm scored 158 goals for the American national team in her career. She was twice elected as Miss World FIFA and helped the United States win two World Cups and two Olympic championships. Her performance at that time not only inspired a generation. And bring the sport of women's football to a new height. The new building, which contains Nike's famous sports research laboratory, will be named after Hamm.

The most curious part of the building plan is that Nike will spend $175000 (1.1 million yuan) to build the most luxurious cafe in the history of Portland at the Nolan Lane building. The details of the design have not yet been announced. It can be said that cafes are now standard for large companies, and many ideas and products are collided in the cafe. Nike spent a lot of money to build this cafe, what kind of technology and facilities will be supporting, has triggered a lot of people's curiosity.

In Beijing and most Chinese cities, cafes have evolved into a focal point for entrepreneurs and capitalists. There are winners and losers in a hurry every day. In the future, Nike's cafe will not only be a place for employees to rest and chat, but also the birthplace of new products and projects.

Of course, the reason for these ideas is Nike founder Phil Knight. Before retiring, Knight seemed to want to make his base more perfect. The founder, who always appeared in the public view with sunglasses as the standard, regarded innovation as one of the core ideas of the company from the invention of waffle baker to the use of various marketing ideas and the latest technology. Knight gradually brought Nike to one peak after another, not only breaking the dominant situation of Adidas at that time, but also using a brand-new star endorsement model. Became the leader of the American sports brand market, and finally went to the world.

Knight, who is so attentive to his products, is also unambiguous in the planning of his headquarters. he has always stressed that the company's working environment should be more like a university campus that can learn from each other and open to each other. Here, we can not only take advantage of the sports advantages of our own company for fun, but also help employees to expand their thinking better, develop more innovative products, and uphold the company's concept of continuous innovation.

As a large company that receives tens of thousands of resumes every month, Nike has not only not slackened its requirements for corporate culture because of its social status, but has introduced fresh blood into the company through continuous investment. cultivate a positive corporate culture. At a time when other brands are covetously trying to catch up with Nike, Knight and his Nike company are building up strength by opening cafes. After all, a successful corporate culture cannot be surpassed overnight.

Wen / lazy bear sports internship reporter Yue Kunpeng