Badminton champion Lin Dan opens a coffee shop for his wife.

Wearing a brown apron, badminton Olympic champion Lin Dan stood behind the counter and handed over his hand-made coffee to the first customer who came to the store. Unlike in the past, Lin Dan is not an endorsement for a brand. Yesterday, Lin Dan, a coffee shop jointly built by Lin Dan and a South Korean coffee brand, officially opened in Beijing. With both business and frequent attendance at various activities, Lin Dan's "roles" are getting richer and richer, and there are more and more voices about "Lin Dan will retire soon." However, Lin Dan does not think so, he confirmed yesterday: "will return to the field in the middle of next month."

"Business Dan": opening a shop for his wife

In recent years, more and more stars use their star effect to open stores. Lin Dan doesn't want to lag behind. Speaking of the reason for opening this coffee shop, Lin Dan revealed: "because Xie Xingfang (Lin Dan's wife) likes it very much, he decided to give it a try."

However, although Xie Xingfang likes coffee very much, Lin Dan has never mixed it for her. After yesterday's opening ribbon-cutting ceremony, Lin Dan went into the store and tried to be a barista. In order to make the coffee look more unique, he also creatively made a badminton pattern on the foam and gave the cup of coffee that he had personally brewed for the first time in his life to the first customer of the new store.

"Fashion Dan": a good study of popular elements

In addition to the coffee shop, Lin Dan also created his own "LD" clothing line named after himself. Recently, the news of Lin Dan's appearance in various events has been exposed by the media one after another. Just three days ago, Lin Dan attended the recording of "the strongest brain" with Chinese badminton coach Li Yongbo. on that day, Lin Dan also attended a business endorsement event, stunning the audience in a bright red suit, and some professionals commented that it is difficult to wear a taste without high fashion skills. Lin Dan has always been well versed in fashion. When attending various award occasions, many domestic athletes who are accustomed to sportswear often look at a loss in terms of dress, but Lin Dan has long been known as "Beckham of Chinese badminton" by the outside world. A luxury brand dealer who asked Lin Dan to endorse him once revealed that in addition to his sports performance and star effect, Lin Dan's fashion taste was also valued by them.

Super Dan: aim for the Rio Olympic Games

Lin Dan frequently attends various activities and now even becomes the boss directly. Some netizens said: "if it goes on like this, Lin Dan will definitely not be far away from retirement."

However, Super Dan has not yet decided to leave. He said again yesterday that he would make a comeback at the China Badminton Masters in Changzhou in April, the first scoreboard game in his new cycle. Malaysian veteran Lee Chong Wei beat Chen long to win the all-British Open last week. Lin Dan said that as many fans expected, he hoped to have another contest with Lee Chong Wei at the Rio Olympics. People familiar with Lin Dan in the badminton circle once told the Chengdu Business Daily that Lin Dan's "identity" had changed a lot over the years, but his training requirements were still as strict as ever, and "Jerry work" could not happen to Lin Dan. There are also media reports that said, "despite Lin Dan's endorsements, activities, and advertisements, there are many endorsements, but the training has not been left behind. He brings his own physical trainer and trains whenever he has time." Collated by Chengdu Business Daily reporter Zhou Yiting