The rapid rise of Chinese coffee market in 2014

It was 2002, when I first entered the coffee and raw bean trade, I met my first raw bean trading partner in Shanghai. He is the president of a famous coffee cooperative in the Brazilian state of Minas, which is made up of 9000 farmers. at the time, the Commercial Office of the Brazilian Embassy introduced them as the largest coffee producer cooperative in Brazil. When talking to him about the current situation of China's coffee market, he made a gesture of holding a baby. He thought that China's coffee market was a baby. I remember seeing him once or twice later, and whenever he talked about the situation in the Chinese coffee market, he made the sign of hugging the baby with both arms.

From 2002 to today, the development of China's coffee market has attracted the attention of the global coffee industry. At the 2014 Shanghai Exhibition, if you are a discerning person in the industry, you will find how many coffee raw bean merchants shuttled up and down during the exhibition. After an interval of only two or three years, it turned out that all those who would run raw beans were domestic raw bean merchants, but since last year, foreigners have fought in person. All this shows that the development of China's coffee market has attracted global attention, as if the spring of coffee has come. But is that really the case? Chinese coffee practitioners are making unremitting efforts to move towards international standards....

However, over the past four or five years, we have deeply felt that the voice from the Chinese coffee market is becoming more and more noisy. It turns out that the practitioners have made different voices because of the competition. Now even the words of ordinary retail users are mixed into the hustle and bustle of the development of China's coffee market. I think this is a good thing, and I should not be surprised about it. I remember one spring, I heard the sound of bamboo shoots jointing in the bamboo forest in the south, especially when the night was quiet, the sound of bamboo shoots jointing became one. I use this memory to compare the hustle and bustle of all sides of the Chinese coffee market today, which shows that our market is springing up like bamboo shoots after a spring rain.

China's coffee market is the most unique one in the world. First of all, coffee has always been strange to Chinese people, coupled with the market capacity is too large, the scope is too wide, so many people for a strange thing, of course, have very different voices and attitudes. Not long ago, I launched a re-drying commemorative version of Espresso, which won the favor of most of my friends, but one or two were mad at me after tasting it. I don't think it's surprising. If a person who is keen on the shallow roasting of boutique coffee can't get used to the taste of this heavy-roasted coffee near the end of the second explosion, it's not difficult to understand why many coffee lovers don't accept the taste of so-called premium coffee. The food or catering industry has always had to face this reality, especially coffee in China, because China does not have a widely accepted standard of taste demand in the market, such as Japan. Italy, Spain, Germany and other mature coffee markets, the broad audience seems to have the same taste demand, this is the taste preference demand formed in the past 200 years, this can be regarded as a rigid demand. However, China has not yet reached such a stage, so everyone can express their own views or attack the basis of others according to their own likes and dislikes and their own cognition. This situation will continue for quite a long time, as practitioners, need to have a tolerant attitude, silently accompany the development of China's coffee market, and this kind of companionship is like swaddling babies at this stage.