Can "bulletproof coffee" with butter lose weight? What harm does it do to women?

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Dave Dave Asprey, a pioneer in cloud computing, went to Xizang to study meditation in 2004. But the buttered tea he drank there changed his life.

"I am refreshed and energetic, and I no longer have to be tortured by altitude sickness. I realized that there must be some magical power. I feel very good. " That's what he recalls. When he got home, he spent years fiddling with ingredients and recipes, hoping to produce a "hot drink version of Star Frappuccino without sugar and milk." He uses coffee instead of tea as the base because he is a coffee fan. He said he got the only "A" in his undergraduate career in the semester when he discovered Italian concentration, and that not adding sugar and milk was a habit he had stuck to for the past 15 years (of course, he also spent $300000 on doctors and three-dimensional brain metabolism scans), all to cure his drowsiness and lose an extra 100lbs.

After years of painstaking research on a coffee formula that could rival buttered tea, he blended a low-foamed coffee with one or two tablespoons of salt-free vegetable butter (though he personally uses 6 tablespoons) and replaced coconut oil with one or two teaspoons of medium-chain triglyceride oil, "because I don't want my coffee to taste like a tropical drink," Aspre said.

He called the condiment "bulletproof coffee" and posted it on his blog in 2009, advising people to replace breakfast with a drink rich in fat and more than 460 calories, and promising people that it would satisfy your cravings for food. achieve weight loss by causing ketosis and "greatly promote cognitive function".

Aspre claims that drinking his coffee while sticking to other healthy habits increases his IQ by 20 points-Majoli Nolan Marjorie Nolan Cohn, a spokesman for the American Nutrition Association, said there is no scientific proof that the mind has become clearer, "although" fat is really good for brain function.

So, the taste of this glass should be disgusting, right? In fact, the recipe-which fans say tastes like a slippery latte-has already hit the market. Actor Shailene Woodley Woodley tweeted about the cup of coffee ("one of the greatest human inventions"), and Jimmy Fallon chatted so enthusiastically with Maya Rudolph on his show that Silicon Valley executives, including Dan Scholnick, a partner in the Trinity joint venture, were even addicted to it.

You must bring a full set of coffee equipment (coffee beans, bean grinder, Philharmonic coffee set and electric milk bubble machine), butter (Solnik will be refrigerated one night in advance) and medium-chain triglyceride oil. "I once made bulletproof coffee at an altitude of 30,000 feet." Solnick also pointed out that a small tube of medium-chain triglyceride oil should be "less than three ounces." Solnick even invited Aspre to speak to the 50 CEO of Trinity portfolio. "in the past five years, he has had the greatest impact on my life." Solnick said.

Meanwhile, about 7 million people downloaded Aspley's "Bulletproof Executive" podcast, in which he excerpted Arianne Arianna Huffington, Tim Ferriss and Los Angeles Lakers nutrition director's soul chicken soup about living a good life, promoting his own diet rich in healthy fat, zero grains and zero dairy products (much like the Paleolithic diet). But pay more attention to what he calls brain-healthy fat.

The coffee recipe is free, but Aspley is building a business empire based on it. The company now employs 20 people and offers a range of bulletproof branded products, which are sold in its online store called Upgraded Self, including low-toxic coffee (Aspre believes that mycotoxins or mycotoxins cause obesity), medium-chain triglycerides (Asplet calls "brain octane oil"), sleep pads, and heart rate variability sensors. There is also a $895 "brain concentration training" sensor headscarf.

"I have an MBA from Wharton and I know how to operate products," says Aspree. "would I throw a bunch of products on the fridge and see which ones are glued to the refrigerator door? Impossible. Any product that develops human potential and improves human performance is fair competition. "

Aspree would not disclose sales, but he pointed out that the company's first product in 2011 was coffee beans, and total revenue increased by 700% last year. Today, bulletproof coffee products are available in more than a dozen restaurants and cafes, including Picnik Austin. "for the first three months, we mainly served black coffee because no one wanted to try the buttered version," said restaurant owner Naomi Naomi Seifter, who found the coffee in a link from her mother. "now, bulletproof coffee is undoubtedly our important product, and even become our famous product."

Shrewd marketing obviously plays a role in the development of the brand, but fans believe that no matter what the name of the coffee is, it is bound to become popular. "Brands do play well, but consumers don't keep drinking just because of one brand."

Omid Ashtari, head of sports and entertainment partnerships at Twitter, said. He praised the coffee: "the first time I tried it, I was a little overwhelmed because it had a strong impact on my brain, like a soul out of my body." (Ashtari is currently persuading Twitter chefs to buy bulletproof products.) Aspree himself played down the role of brand names in winning fans. "I am a very reliable person. I've had a good career, and obviously I'm not crazy. " He commented on the general public's reaction when the recipe was first introduced.

But he also admitted that he had been blessed by Lady Luck a few years ago. He was flying from London to San Francisco on a Virgin Airlines flight and upgraded to first class, sitting opposite Herb Herb Kim, founder of the British Digital thinking Conference (Thinking Digital Conference). Aspley told King that he was going to publish a book about how to replenish energy and that he was going to call it Total Human Performance.

"No, you have to have a name like bulletproof." That's what Kim told Aspley. Aspley wrote down the name and finally used it on his coffee. Today, Aspley's coffee is Kim's morning drink.

Next, bulletproof will also launch a mitochondrial energy-optimized health product called Unfair Advantage, which sells for $60 a month. Another "bulletproof" instant drink is also under preparation. "if the sale of coffee, oil and nutritional supplements can fund the development of the platform and promote the sharing of useful information on human health care, it is a good business model, although it is completely different from the one I learned at Wharton." Said Aspley.

In the first quarter of 2015, Aspre will open an independent bulletproof cafe in Los Angeles because the city has the most visitors to Aspre's website. He wanted to open a store in Silicon Valley, but "the house price in San Francisco is unbelievable, and it's very difficult to pay the minimum wage there," he said. "Los Angeles has a better sense of health and fitness. Moreover, it is like San Francisco 20 years ago, the atmosphere of young people starting a business is very strong. "

Aspree can finally take the time to work on the book he talked to King about, which will include the personal weight-loss experience of Jeremy Piven (who drank coffee specially made for him by the "bulletproof" team in the movie "Star Friends") and Brandon Brandon Routh of "Superman returns." As for the title, it is, of course, "bulletproof Diet" (The Bulletproof Diet).