The price of coffee beans is reduced by 29%. Starbucks coffee may raise prices.
Beijing time on November 13 morning news, so far this year, the wholesale price of coffee beans has fallen by 29%, but industry experts predict that Starbucks (SBUX) coffee retail prices will not fall, but may increase.
Arabica coffee futures for December delivery fell nearly 2 percent to $1.1050 a pound on ICE Futures, the lowest close for a major contract since Sept. 14, 2006, The Wall Street Journal reported last week. In fact, Arabica bean prices have fallen 29 percent so far this year because of abundant supplies in Colombia and Central America.
But while coffee companies, cafes and street food outlets often raise coffee prices, they almost never lower them. Starbucks raised the price of a third of its drinks by an average of 1% in June 2013, compared with roughly 1% in 2012 for many drinks in most stores in the Northeast and South, including New York, Boston, Atlanta and Dallas. Earlier in 2011, Starbucks raised the price of bagged coffee by 17%.
Starbucks has not cut prices at its stores this year despite the drop in wholesale prices. But in May, Starbucks said it had cut grocery store retail prices for 12-ounce Starbucks bags and Seattle Best bags by 10 percent or more.
As for whether Starbucks is considering lowering coffee prices in the chain in the future, Zack Hutson, a company spokesman, said Starbucks would not discuss future pricing plans for competitive reasons. Of course, there are other reasons Starbucks can still maintain its popularity, such as customers who come to Starbucks stores not only to buy coffee, but also to enjoy jazz and free WiFi.
(Responsible Editor: )
- Prev
The growth process of American coffee giant Starbucks: success and failure also expansion
In the late 1990s, Starbucks, a loanword with an ingenious combination of free translation and transliteration, entered the vision of Chinese white-collar workers. Since then, rich fragrant coffee, soft and comfortable sofas, fresh and soothing music, heavy traffic outside the floor-to-ceiling window, together with the high price of 30 yuan a cup, have become an indispensable part of the memory of the generation. In my spare time
- Next
Sweat coffee beans! It is difficult for a musk cat to squeeze into a narrow cage.
Civet coffee, billed as being produced by wild civets, is rare on the market. It costs more than NT $20,000 per kilogram and is one of the most expensive coffee in the world. But now there are pictures of Indonesian operators who keep civets in dark and narrow cages to eat coffee beans every day. The environment is so messy that people can't bear to see it. Civet coffee, one kilogram, NT $20,000.
Related
- Can I put a thermos in a thermos pot to keep my coffee warm? Why does coffee not taste so good after it cools down? What is the most suitable amount of milk for latte?
- How to make coffee cream? Do I have to use instant powder for 400 hand-made coffee? What is the composition of coffee cream in Naples coffee?
- What is an authentic cappuccino? How to make cappuccino golden circles? What is the ratio of coffee to milk in a cappuccino?
- Can espresso beans be used to make hand-brewed coffee? What is the difference between Italian mixed beans and hand-made single beans? What are the characteristics of SOE coffee beans?
- Big battle! Mixue Ice City has opened three stores in the United States?!
- Lucky launches rice milk latte! Netizen: After drinking it, I thought I bought it an ordinary latte
- Remove the perimeter! Naixue's largest flagship store in the world quietly closed!!
- Manner Co-branded Cup is a literary style?! Netizen: I almost didn't recognize it
- How to make bubble ice American so that it will not spill over? Share 5 tips for making bubbly coffee! How to make cold extract sparkling coffee? Do I have to add espresso to bubbly coffee?
- Can a mocha pot make lattes? How to mix the ratio of milk and coffee in a mocha pot? How to make Australian white coffee in a mocha pot? How to make mocha pot milk coffee the strongest?