[rich, wayward] 1.8 million decorated the coffee shop and smashed the reinstallation after being complained by guests.

Jiaxiang Guide: decoration, as the main body of a cafe, is a very important choice. You must do your homework before deciding on your style. Don't lose the big because of the small.

Mr. Tang and his partners spent 1.8 million yuan to decorate the interior of the store.

"just two months after its opening, the boss immediately decided to smash the store and reinstall it because the customer said, 'the decoration is strange and not good-looking'. There is no sei in this trench!" The reporter saw that the revelation was first sent by a blogger named "Natural Coffee", and the well-known grass-roots blogger "Wanzhou Bar" was reprinted, which immediately aroused heated discussion among many netizens. As of press time, more than 300 people have commented on or liked the incident.

Netizen

"sure enough, the rich are wayward."

Netizen "Springfield Huanhua": if you really spent 1.8 million on decoration, how can you be willing to smash it? Unless it is really too much money to burn bags.

Netizen "Flowers in the Village": it is the store's trumped-up gimmick and deliberate hype.

Less than two months after the opening of a new store in Wanzhou, several partners simply smashed and reinstalled the new store because customers complained that it was "undistinctive", and the 1.8 million decoration fee invested in the first phase was basically "wasted". The decision, which many people thought was crazy, sparked heated discussion among netizens after it was uploaded to Weibo. Is it intentional hype, or is it really true?

Survey

The client: "it is mainly the guests who complain about the decoration style of the shop."

Yesterday, the reporter found the owner of the shop and one of the co-investors in this coffee shop, Mr. Tang. He is a "post-90s", and he and four other friends of the same age jointly invested in the coffee shop, all of whom are locals from Wanzhou.

"there is no way, the guests complain about the decoration style, can only be ruthless to smash the reinstallation." Mr. Tang told the reporter that the coffee shop, with a total area of about 1000 square meters, began to be decorated in March this year, completed in July and started trial business. The decoration cost was about 1.8 million yuan, during which more than 10 guests put forward suggestions on the decoration style. Mr. Tang said that the overall decoration style of the shop belongs to the natural department, which is relatively simple and elegant. As more and more people "made suggestions", he began to reflect on the problem. In August, he proposed to several other partners for the first time to redecorate.

A coffee shop under renovation

Partner: "the first time I heard it was going to be reinstalled, I thought he was crazy."

"as soon as you install it, you have to smash the reassembly. No one can accept it. After all, it took so much energy and cost." Mr. Li, one of the five partners, told reporters that the first time he heard Mr. Tang say that he was going to smash the reload, everyone was strongly opposed to it, and even suspected that he was crazy. "it would be nice to run it for a year and a half!"

Mr. Li said that Mr. Tang then convened a number of meetings of partners to discuss, in his reasonable offensive and soft and hard bubble, the four partners began to gradually agree with Mr. Tang's plan. "opening a shop to do business, if the customers are not satisfied with the store, how to do the business?" Mr. Li said that in the end, the five decided to reinstall it. Just do it, and they immediately found a design company to redesign it.

Customer: "what a surprise. I'm worried about if I said the wrong thing."

"I was really surprised. I just blew it." Mr. Feng, a sales representative of an e-commerce company in Wanzhou and a regular customer of the coffee shop, learned online a week ago that the coffee shop was being renovated. Mr. Feng told the reporter that he also called Mr. Tang as soon as possible to confirm.

"to be honest, I'm still a little worried about whether I said the wrong thing." It turned out that Mr. Feng was one of the guests who made suggestions. He said that when he first came to Mr. Tang's store, he felt that the style of the shop was nothing special. "I didn't expect them to be so brave, but I'm still very supportive."

Construction side: after entering the venue, all the base equipment was smashed and reinstalled.

"it's really all messed up and redecorated." Yesterday, Wang Shifu, the head of Jinlu Decoration Engineering Co., Ltd., who is in charge of the second round of decoration of the coffee shop, told reporters that his construction team entered on the 1st of this month to start construction. "the five private rooms were all rearranged, and the basic decoration such as floors and walls were smashed and reinstalled." Master Wang said that because of the change in the pattern of the room, even water and electricity were dismantled and reinstalled, retaining some software and kitchen equipment. "the total cost of this decoration, the basic installation part of the project is about 200000 yuan."

Neighboring shop: the shop is definitely decorated for the second time this year.

"it was decorated some time ago, and soon after it opened, it began to decorate again." Aunt Li, a waitress at Weishi, next door to the coffee shop, confirmed to reporters that the coffee shop, which is under renovation, is indeed being decorated for the second time this year. Ms. Wu, the cleaner who is cleaning the store, also said that this is the second time in recent months that she has helped the store clean the building materials. "I don't know the details, but this is the second time I have seen the decoration team work."

Mr. Tang's first decoration contract

How to prove that the decoration cost 1.8 million yuan?

Mr. Tang sent the reporter the contract signed with a local decoration company in Wanzhou during the first decoration:

The construction area is 900m2 and the total price of the project is 318000.

Together with another supplementary agreement, the total labor price of the base equipment is 485000.

Mr. Tang also showed the reporter a large stack of expense claims, including hundreds of large and small expenses, such as stone, water and electricity renovation, and so on.

According to a rough calculation, the total material cost of the base installation part is 726000 yuan.

In the soft part of online shopping, screenshots of the web page show that a total of about 420000 yuan was spent.

With the addition of handling fees, fire fighting and weak electricity, the detailed recorded expenses are more than 1.75 million yuan.

Industry talent: 1000 square meters of decoration cost 1.8 million within a reasonable range

Master Pan, the head of a local decoration company in Wanzhou, began construction of the foundation of Mr. Tang's coffee shop in March this year, which was completed around May. Yesterday, he confirmed to reporters that the basic equipment part of the cost of artificial materials is indeed more than 400,000.

Master Pan, who has been engaged in decoration for seven or eight years, told reporters that the total area of the coffee shop has reached 1000 square meters, while the unit price of general shop decoration ranges from 1000 yuan to 2000 yuan per square meter. "the total cost of assembly and repair of 1.8 million is 1700 yuan per square meter. Within a reasonable range.

Yesterday, Xie Ke, a well-known designer in the industry and design director of Chongqing Shangyiyang Design Company, also confirmed to reporters that according to the current decoration cost, a shop with an area of 1000 square meters has a total decoration price of 1.8 million yuan, which is indeed within a reasonable range.

The contract for the second renovation

Dialogue

Post-90s team: spent money to buy a painful lesson

Ask: spend 1.8 million to decorate well, why smash it easily?

Answer: due to the lack of experience in shop decoration and management, the desired effect has not been achieved at all, and the customers are not satisfied, resulting in significant business losses. For the sake of long-term development, we decided to bear the pain and reinstall it.

Q: do you have any response to the hype questioned by netizens?

A: 1.8 million is a lot of money. We can't spend so much money just to hype it on the Internet, can we? We just want to give our guests a better user experience, just as spending money to buy a painful lesson in exchange for longer-term development.

Q: what are the lessons learned from this incident?

A: in the future, we will certainly pay more attention to the allocation of work and coordinated operations of the team. We are still young, and it is rewarding to learn early.

A reminder

Please find the right location before decoration.

"there is nothing wrong with the design of the coffee shop itself, mainly because the location of the shop is vague, which leads to this huge loss." Xie Ke said after seeing the decoration map of the coffee shop that the coffee shop is different from the teahouse in that it has higher requirements for style and characteristics. Therefore, please find the correct location before decoration to avoid the loss caused by blind investment.

Source: Hualong net-Chongqing Business Daily author: Yang Kangping