Starbucks opens its first tea bar in New York
According to Forbes on October 23, Starbucks, the world's largest coffee chain, is entering the tea industry. Chief Executive Officer of Starbucks
Howard Schultz (Howard Schultz) proposed that tea drinks would be run with the idea of running coffee. Can Starbucks manage tea as much as coffee
As successful as it is, analysts have their own opinions on this.
Starbucks opened the world's first tea store called "Teavana Fine Teas + Tea Bar" in New York on the morning of the 24th. Shop
The interior reflects the Zen style (grey walls and dim lights). The next branch is scheduled to open in Seattle by late November. And before that,
Starbucks bought Teavana, a tea and tea-related retailer, for $620 million.
Starbucks CEO Howard Schultz (Howard Schultz) proposed that Starbucks will continue the coffee business philosophy, but also will tea
The taste is designed to suit the taste of the masses. Schultz also said that people who like coffee do not like tea, so there will be no Starbuck in the tea bar.
Gram trademark, and do not sell coffee. Schultz also said that he hopes to open at least 1000 tea bars around the world in the next five years, and hopes that Starbucks
Whether the management of tea is as successful as that of coffee.
Analysts say Starbucks is unlikely to achieve what it has achieved in coffee, but they will keep a close eye on it. Beilu
Brian Brian Sozzi, CEO of Belus Capital Advisors, said: "Starbucks is trying to make tea tasting
It gets interesting. " "however, I don't think Teavana can reach the level that Starbucks has achieved, because coffee has a large consumer population."
Soze added, "it sounds ridiculous, but in the technology-driven era and the fast-paced lifestyle, people are more likely to buy."
Buy 100 milligrams of caffeine. "
But Nick Setyan, an analyst at Wedbush Securities Securities, is bullish on Starbucks' tea market. he
Pointed out: "because Starbucks can open up market demand for a product." Moreover, the profit of tea is higher than that of coffee. "
(responsible Editor:)
- Prev
Like poop beans become the worst coffee beans in the world.
Thai black ivory coffee, which sells for as much as NT $33000 per kilogram, officially beats Musk Kopi Luwak of Indonesia to become the most expensive coffee bean in the world. in fact, what these two kinds of coffee beans have in common is that they are both taken from animal droppings. The former uses elephant droppings. According to Chinanews.com, whether the coffee is sweet or not depends on the amount of protein in the coffee.
- Next
World's second largest coffee company enters Vietnam
Mondelez International, the world's second-largest coffee company, has opened Vietnam's first farmer training center to help Vietnamese coffee growers improve their growing methods and yield. The first phase of the coffee making center, called Happy Coffee Making Center, is planned to provide free training courses for 1500 Vietnamese coffee growers, Vietnamese media reported Thursday
Related
- The design principle of the V60 filter cup! Why is the V60 filter cup called V60? What is the difference between a V60 hand-brewed coffee filter cup and a cake filter cup? Who invented the V60?
- Why does mocha pot coffee smell burnt? How to adjust the coffee extract in the mocha pot? What should I do if the coffee in the mocha pot is burnt? Why is mocha pot coffee so easy to overpower?
- Why can't cappuccinos be made takeout? What is the ratio of coffee to milk in a cappuccino? How thick is the milk foam in capuccino? What does Capuccino mean?
- How to make silky and strong salty mocha coffee? How to make a delicious mocha latte? What is the difference between latte and mocha coffee?
- How to use the Aiyue coffee press machine? Who invented Aiyue Pressure? What is the difference between Aiyue brewed coffee and hand-brewed coffee? What is the principle of coffee extraction from Aiyue Pressure?
- How to make the world's top coffee Yejia Xuefei? What are the characteristics of Yejia Shefi coffee? What is the flavor of Yejia Shefei? How to solve the blockage during lightly baked beans?
- What does long extract coffee mean? What is the difference between long-extract coffee and American coffee? What is the difference between Lungo and American coffee? What is Lungo Coffee?
- What does under-extracted coffee taste like? What are the characteristics of over-extracted coffee? How to tell if coffee is over-extracted or under-extracted?
- Why isn't Dirty hot? What is Dirty in espresso? What should I do with hot Dirty?
- Share the correct way to make hanging ear coffee! How much water should I use to make my ear coffee? How many stages does the water injection of hanging ear coffee need to be divided into? How much water does it take to put in hanging ear coffee? How to m