Starbucks opens its first tea bar in New York
According to Forbes on October 23, Starbucks, the world's largest coffee chain, is entering the tea industry. Chief Executive Officer of Starbucks
Howard Schultz (Howard Schultz) proposed that tea drinks would be run with the idea of running coffee. Can Starbucks manage tea as much as coffee
As successful as it is, analysts have their own opinions on this.
Starbucks opened the world's first tea store called "Teavana Fine Teas + Tea Bar" in New York on the morning of the 24th. Shop
The interior reflects the Zen style (grey walls and dim lights). The next branch is scheduled to open in Seattle by late November. And before that,
Starbucks bought Teavana, a tea and tea-related retailer, for $620 million.
Starbucks CEO Howard Schultz (Howard Schultz) proposed that Starbucks will continue the coffee business philosophy, but also will tea
The taste is designed to suit the taste of the masses. Schultz also said that people who like coffee do not like tea, so there will be no Starbuck in the tea bar.
Gram trademark, and do not sell coffee. Schultz also said that he hopes to open at least 1000 tea bars around the world in the next five years, and hopes that Starbucks
Whether the management of tea is as successful as that of coffee.
Analysts say Starbucks is unlikely to achieve what it has achieved in coffee, but they will keep a close eye on it. Beilu
Brian Brian Sozzi, CEO of Belus Capital Advisors, said: "Starbucks is trying to make tea tasting
It gets interesting. " "however, I don't think Teavana can reach the level that Starbucks has achieved, because coffee has a large consumer population."
Soze added, "it sounds ridiculous, but in the technology-driven era and the fast-paced lifestyle, people are more likely to buy."
Buy 100 milligrams of caffeine. "
But Nick Setyan, an analyst at Wedbush Securities Securities, is bullish on Starbucks' tea market. he
Pointed out: "because Starbucks can open up market demand for a product." Moreover, the profit of tea is higher than that of coffee. "
(responsible Editor:)
- Prev
Like poop beans become the worst coffee beans in the world.
Thai black ivory coffee, which sells for as much as NT $33000 per kilogram, officially beats Musk Kopi Luwak of Indonesia to become the most expensive coffee bean in the world. in fact, what these two kinds of coffee beans have in common is that they are both taken from animal droppings. The former uses elephant droppings. According to Chinanews.com, whether the coffee is sweet or not depends on the amount of protein in the coffee.
- Next
World's second largest coffee company enters Vietnam
Mondelez International, the world's second-largest coffee company, has opened Vietnam's first farmer training center to help Vietnamese coffee growers improve their growing methods and yield. The first phase of the coffee making center, called Happy Coffee Making Center, is planned to provide free training courses for 1500 Vietnamese coffee growers, Vietnamese media reported Thursday
Related
- The more you look at it, the weirder it becomes?! Lucky linkage cup print three-eyed Tom Cat!
- Self-delivery modification was rejected! Customers come to the door and throw coffee angrily?!
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?