Starbucks opens its first tea bar in New York
According to Forbes on October 23, Starbucks, the world's largest coffee chain, is entering the tea industry. Chief Executive Officer of Starbucks
Howard Schultz (Howard Schultz) proposed that tea drinks would be run with the idea of running coffee. Can Starbucks manage tea as much as coffee
As successful as it is, analysts have their own opinions on this.
Starbucks opened the world's first tea store called "Teavana Fine Teas + Tea Bar" in New York on the morning of the 24th. Shop
The interior reflects the Zen style (grey walls and dim lights). The next branch is scheduled to open in Seattle by late November. And before that,
Starbucks bought Teavana, a tea and tea-related retailer, for $620 million.
Starbucks CEO Howard Schultz (Howard Schultz) proposed that Starbucks will continue the coffee business philosophy, but also will tea
The taste is designed to suit the taste of the masses. Schultz also said that people who like coffee do not like tea, so there will be no Starbuck in the tea bar.
Gram trademark, and do not sell coffee. Schultz also said that he hopes to open at least 1000 tea bars around the world in the next five years, and hopes that Starbucks
Whether the management of tea is as successful as that of coffee.
Analysts say Starbucks is unlikely to achieve what it has achieved in coffee, but they will keep a close eye on it. Beilu
Brian Brian Sozzi, CEO of Belus Capital Advisors, said: "Starbucks is trying to make tea tasting
It gets interesting. " "however, I don't think Teavana can reach the level that Starbucks has achieved, because coffee has a large consumer population."
Soze added, "it sounds ridiculous, but in the technology-driven era and the fast-paced lifestyle, people are more likely to buy."
Buy 100 milligrams of caffeine. "
But Nick Setyan, an analyst at Wedbush Securities Securities, is bullish on Starbucks' tea market. he
Pointed out: "because Starbucks can open up market demand for a product." Moreover, the profit of tea is higher than that of coffee. "
(responsible Editor:)
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