You'll never find a smaller bean grinder.

Two days ago, a message about the launch of a new product caused a lot of repercussions in moments: a coffee machine that has created a sales myth in Japan will officially go on sale in China on the 20th. The new mini automatic bean grinder has sold 200000 units in Japan in the past six months. You know, the sales of household coffee machines in Japan are only about 600000 a year, and this product has almost swept the entire home coffee machine market against the sky. Because of its amazing benefits, the Nippon Keizai Shimbun reported the information on the front page. Other industry magazines, fashion magazines and TV channels have also followed it and reported it with special features.

Gaotai's new mini automatic bean grinding coffee machine appeared on the front page of Japan Economic News.

Japanese fashion magazine has a special report on Gaotai's new mini automatic bean grinder coffee machine.

Japanese trade magazine has a special report on Gaotai's new mini automatic bean grinder coffee machine.

Although coffee culture belongs to western culture, with the opening up of China, the proportion of young people accepting and loving coffee is increasing year by year. Such an artifact-like presence in the Japanese coffee machine field landed in China, no wonder it attracted so many onlookers. Open the sales page of the product on Amazon (the product began to be sold in Europe, America, Japan and South Korea six months ago), and you can see comments such as small, exquisite, convenient, beautiful, Kawayi and so on. Because it was only sold abroad before, some domestic coffee lovers had to entrust foreign friends to purchase on their behalf. Now we can finally find out what the charm of this product is.

Smaller and more convenient to achieve comfortable home

When I see the real thing with my own eyes, I believe that the coffee machine with bean grinding function can be so small that it only needs one hand to hold it up easily, and the real play is between the palms. Moreover, this product has also made great efforts in the shape design. according to the person in charge of the project, the design of this product is completed by the British 3A design company, and the design is inspired by the arch of the Arc de Triomphe in Paris. the smooth arc is matched with a small and exquisite shape, no matter what kind of home environment you are exposed to.

Modern people's home environment is becoming more and more scientific and refined. In order to make this product smaller and more convenient, Gaotai's research and development team successfully combined the bean grinding cavity and the brewing cavity into one after repeated experiments, greatly reducing the size of the coffee machine. This technology has also been successfully granted by a number of national invention patents.

Create a boutique life and create a first-class user experience

In order to reduce the size and deliberately merge some functions, good-looking is good-looking, but will the function be affected? After operating it myself, I found that this concern was superfluous. This coffee machine is not only simple in design-the whole panel has only one button and one knob; easy to operate-the whole operation flow is reduced to 4 steps; user-friendly setting-intelligent switch with automatic power off for 30 minutes, dual-use function of bean powder. Moreover, in the whole process of grinding beans and brewing, the aroma of coffee gradually spreads from the steam mouth, and in the dense aroma, time slows down.

According to previous understanding, not only making coffee is a tedious process, cleaning and maintenance of related utensils is also a laborious process. Fortunately, Gaotai has also handed over a satisfactory answer in this respect. this bean grinder not only uses the most convenient washing filter, but also sets the bean grinding box and lid into a removable device. the user only needs to remove the various parts and rinse them with water to dry and restore them. It is no exaggeration to say that this product will definitely become the best assistant for coffee lovers to make homemade coffee.

The target audience of this coffee machine is coffee culture lovers who pursue exquisite taste, are good at managing life and know how to adjust the rhythm. Making a cup of coffee yourself is not only a process of producing coffee, but also a process of relaxing body and mind and expressing personal feelings. From production to debugging to tasting, each process reflects the producer's preference and personality, which is quite different from drinking a cup of ready-made coffee in a coffee shop. Gao Tai believes that life should know how to balance and adjust, and you should not forget to reward yourself while paying for others. Advocate modern people to look back at themselves and reserve unique time and space for themselves.

Single-line deep operation brand

How could such a powerful enterprise not show its reputation in China before? It turns out that Gaotai used to focus on overseas markets. After all, coffee culture belongs to Western culture, and the main market of coffee machines is still in Europe and the United States, as well as Japan and South Korea, which are deeply influenced by European and American culture. With the openness and internationalization of China, more and more Chinese people begin to accept and love coffee. Gaotai believes that the next gold market for coffee machines must be China. Therefore, Gaotai Group will gradually shift its energy to China from this year, and not only that, Gaotai's future products will implement the market production strategy of "from outside to inside": where there are new products, they must first be listed on the market in Europe and the United States for testing. after being recognized by the market, it will be sent to the Japanese and South Korean markets for evaluation, and will only be listed in China after reaching the standards. Therefore, every product listed by the Gaotai brand in China in the future must have been tested by the foreign market, and it is Gaotai's most stable and perfect work.

When making a cup of freshly ground coffee has become so simple, there is no reason for coffee lovers to refuse such an experience. Moreover, according to the person in charge of the project, Gaotai is already working on an upgraded version of the product, in which the reservation function and wifi function will be added, so that users can not only book the next morning's coffee the night before, but also make the coffee at home in advance at the office or on the way home.

As for the purchase channel, for the consideration of audience positioning and concentration of superior resources, Gaotai's new products are only sold online. At present, Gaotai has opened brand stores and franchised stores on e-commerce platforms such as Tmall, JD.com and Amazon. More sales outlets will be opened in the future to facilitate consumers to choose and buy.

Gaotai new mini automatic bean grinding coffee machine

Gaotai Group

Gaotai Group was founded in 1998, formerly known as the German famous brand Efbe Electrical Appliances Group global supplier of small household appliances. The main products are coffee machine, toaster, electric thermos, roaster and other household appliances. Gaotai's products perfectly embody the essence of German precision manufacturing technology, and at the same time, the appearance of the products is integrated into many European and American fashion cutting-edge designs, becoming a boutique with both quality and beauty.

Gaotai pays great attention to details from design to production, and makes all-round consideration from the aspects of vision, touch, use steps, hidden dangers, use habits and so on. strive to take into account the production process and product experience on the basis of creating the best products. After nearly 20 years of hard work, Gao Tai can be seen in almost every family in Europe and the United States.

At present, Gaotai brand has been registered in more than 40 countries, including Germany, France, Britain, Switzerland, Denmark, Austria, Russia, the United States, Australia, New Zealand, Singapore, Japan, South Korea, China and so on. The products sell well in more than 50 countries and regions.

"if we want to win the trust of more coffee lovers, we must complete the product design, raw material collection, manufacturing and packaging in accordance with international standards." The person in charge of Gaotai said: the reason for Gaotai's market strategy from the outside to the inside is to provide Chinese consumers with the best products and the best experience. We should subvert the operation mode of "export of high-quality products and domestic sale of ordinary products" in other industries and leave the best products to our own people. So that Chinese coffee-loving consumers can enjoy the pure essence of western coffee culture.