Crazy coffee, that good cup of coffee in 2015
Because of Premier Li Keqiang, 2015 coffee is hot! But since the beginning of 2015, Mad Card's friends have been preparing Mad Card. Why do they call it this name? the team of Mad Card said that coffee will be hot in 2015. Or otherwise, it came true.
Sam, the founder of Mad Card, was originally the director of the marketing department who loves to drive. He is a deep user of coffee and needs coffee every day, but he is very distressed by queuing up and buying coffee at home. In addition, he feels that the price and quality of domestic coffee really make deep users like him somewhat dissatisfied. He thought that if there was a good cup of coffee delivered to the office every day, it would really be a good thing for people who go to work. Compared with the DUI platform, the single price of DUI is not high, but at that time, there were already 10,000 daily orders, which were estimated to be worth several hundred million US dollars. What about coffee? The user is bigger, the demand is more extensive! Why not do it?
Just like that, the crazy guy showed up! Write BP, demand partner, build a team. Be a coffee brand that can be online and offline!
After many rounds of communication with the team, get an answer, the market is very large, the feasibility is very high, but! It's definitely a lot of difficulty! Coffee delivery is liquid, how not to spill? Coffee is a ready-to-eat product, can not wait a lot of time, request delivery very quickly, how to solve? Put a hot and cold piece together, how to insulate it? The most important thing is that a good cup of coffee requires too many conditions, and how to meet it is a lot of problems. Although the market is very big, but there are several big brands in front of us, how to let users choose our coffee? These are all problems in front of the crazy team!
Fortunately, the problem has emerged, just to be solved, finally! Mad coffee team decided: distribution 500 meters around, more than 80 points of coffee quality, the price of 60% of the market price! After 2 months of testing and modulation, Mad Card went online happily on June 1.
Not online do not know, a surprise online, although there are not many commercial buildings around, but there is no time to send, user demand is very large, only a few days, has broken through the internal number of mad coffee, logistics can not keep up! Moreover, the demand is still developing, the mad coffee team wants to be accepted by the market, but did not expect to be so soon! Immediately, adjust the system algorithm, change the logistics distribution mode, for the peak demand, increase manpower, and improve the standard production speed at the same time. At the same time, prepare the construction of the second network to meet the needs of the market!
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