Korean Roasting and Coffee Brands Actively Explore Chinese Market

Dole Day, a well-known bakery brand owned by foodville, a food subsidiary of South Korea's CJ Group, said on the 20th that it had signed a master franchise (Master Franchising) agreement with China's Shaanxi Century Sanmao Food Co., Ltd. to provide brand management rights in Henan and Shaanxi provinces, Yonhap reported.

The main franchise is a new franchise model, that is, the head office will not go overseas directly, but collect fees from enterprises in the target countries and allow them to borrow brand management rights within a certain period of time. Dole Day said that the signing of contracts with Chinese companies with 20 years of experience in the baking industry believes that business in China will soon stabilize. At present, Dole Day has opened more than 100 stores in Beijing, Shanghai, Singapore, Vietnam and other places in China.

According to pizza brand Mr. Pisa, the company's three stores in Shanghai have monthly sales of more than 100 million won (about 530000 yuan). The Shanghai Beizhou Road branch, which opened on March 8, had total sales of 480 million won in three months, with an average monthly sales of 160 million won, which can also enter the top 10 compared with domestic stores in South Korea. The Wuxi Wanda Plaza store, which opened in April, and the Hongkou Dragon Dream store, which opened in May, have sales of 100m won and 110 million won respectively.

In addition, coffee shop chain "Coffee with you" (Caffebene) said on the 20th that it was the first South Korean coffee chain to open its No. 50 store in China. It is only 14 months since the establishment of a joint venture with China China Enterprise Investment Group and the opening of a Wangjing store in Beijing in April last year. At present, Coffee has opened 50, 6 and 2 stores in China, the United States and the Philippines respectively, and plans to open stores in Saudi Arabia and Indonesia this month.

(responsible Editor:)